--_000_YQBPR0101MB0884476DE699946738BC0BE8DBF10YQBPR0101MB0884_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim and Timothy, Hope you're both doing well! The private residences are really in the headl= ines this week... hope your team are all doing okay out there. Thanks for sending the holiday care guide my way. There are some good idea = starters in there. Below is an outline for how I'd love to tackle our "holi= day special" newsletter the last week before the holidays. I'm out of the office for a holiday break starting next Friday so my plan i= s, if you can share your feedback with me on the ideas below on Monday, I w= ill prioritize writing the copy for you right away and send it off to trans= lation. That way I can come in just to tee up the newsletter to distribute = when it's ready. Welcome your thoughts on the below! Thanks and have a nice weekend, AO Piece 1 - A sincere thank you from Tim and Timothy and the Home Care team * Let's use this opportunity to switch things up, and create an open le= tter to your audience for the first piece * This is a change to differentiate yourselves and the brand through yo= ur personal touch and voices * Key messaging would focus on what we're thankful in a year that has b= een so challenging for seniors everywhere, including here * Thankful for the caregiving team (gives us a chance to subtly talk= about the breadth and depth of your services and what sets you apart) * Chances to stay connected * Opportunities to give back (is there anything you're doing this ho= liday season in particular that we can mention? A donation your making, som= ewhere you're giving of time or contributions? Anything corporate responsib= ility that the Home Care brand overall is doing that we could leverage if n= ot?) * Overall feel good piece that underlines your differentiators and uses= your voice to set the tone for the year ahead Piece 2 - Making the most of the holiday period with the seniors you love, = in face of the pandemic * There are good idea starters in the existing PDF document that we can= use as a bit of a 'friendly reminders'. I can avoid the 'how to' or number= angle and just tell a bit of a story based on the pieces of the PDF that a= re still helpful in light of social distancing, or at least, that can be ad= apted (almost like a before we would do this. What about now? Adapt it this= way...) * Almost every section offers a few ideas that I can tweak for how you = use that best practice even while apart to make the holidays better for sen= iors, dial down isolation, etc. Caregiver of the Month * Let's definitely have a caregiver of the month. You don't ever do Car= egiver Of The Year do you? Could be a good way to end the year on a high no= te if there's someone who really stands out (and if this is counter to your= culture to recognize one above the rest, we can avoid that angle, no probl= em). Otherwise, my second idea is: * What if evolved the COTM idea