--00000000000083b61505f4707286 Content-Type: multipart/alternative; boundary="00000000000083b61405f4707285" --00000000000083b61405f4707285 Content-Type: text/plain; charset="UTF-8" Nice work all. Agree with Angie that this is an efficient and thoughtful plan. I do want to add a budget for SEO and some setup of SEM campaigns if they aren't already done (which I don't think that they are). From my end, this is approved to move forward and you can send me a separate note with suggestions for SEO/SEM. Tim, you should be trying to quickly encourage each location to get positive reviews going under the new branding and we will partner to make sure all the online agency listing sites are updated to the new branding - but if you can start to create a list that would be great (especially for any that are Canada specific). On Fri, Feb 10, 2023 at 7:58 PM Angie Markwell wrote: > Matt would like you to weigh in on cost and plan. To me not a significant > amount of money and I am also sensitive like you are to every dollar. If we > have to scale back on collateral we could if we need to. Let us know. > Thanks Alexa for this. > > On Fri, Feb 10, 2023 at 6:49 PM Alexa Graziani > wrote: > >> Thanks, Tim. I'm actually referring the IVR updates and email updates >> with IT. >> >> If you're referencing the HCA microsite updates in the previous email, >> we'd actually like to get that as part of the 1st week's deliverables. >> >> It looks like the screenshot I included didn't go through but please see >> slides for full details and I'll try to paste that one below again to see >> if I have better luck: >> >> [image: image.png] >> >> On Fri, Feb 10, 2023 at 3:46 PM Timothy Thomas wrote: >> >>> Yes provided IT is responsive with the website changes. >>> >>> On Fri, Feb 10, 2023 at 6:39 PM Audra Williams >>> wrote: >>> >>>> @Timothy Thomas is the 3 week time frame for you to >>>> manage with IT and Comms attainable for you? >>>> >>>> Best, >>>> >>>> On Fri, Feb 10, 2023 at 11:02 AM Alexa Graziani >>>> wrote: >>>> >>>>> Hi Angie and Matt, >>>>> >>>>> I have worked with Tim, Phil, and Steve from legal to outline costs >>>>> and timing for the Branding Bridge phase. Updated slides can be found at >>>>> the beginning of the deck here >>>>> >>>>> . >>>>> >>>>> *It will take a total of 5 weeks in the best-case scenario once we >>>>> receive both of your approval to move forward.* >>>>> >>>>> This is also assuming the operational transition work Tim manages with >>>>> IT and Comms can be completed in the first 3 weeks. >>>>> >>>>> >>>>> If we were to receive approval by the end of next week (February >>>>> 17th), that puts the earliest completion of the project at March 24th. >>>>> >>>>> >>>>> *Print Materials and Updates to Existing Microsites * >>>>> >>>>> - Cost: ~$14,000 >>>>> - Time to execute: 5 weeks >>>>> >>>>> >>>>> *TheKey.ca Updates* >>>>> >>>>> - Cost: No new costs incurred - must prioritize existing Dev Hours >>>>> against this project >>>>> - Time to execute: 4