--0000000000002823c00616e0a9bc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, To clarify, which accounts is this pulling from/how is it getting pulled? For Mississauga for example, I only see $7,667 spend accounted for but I see $8,606 of spend in TheKey.ca account and about $4k in spend in the old Mississauga account. Is this because not all the spend is tied to postal codes and some of it is tied to towns? I also see that what I have in my Tableau report as far as leads matching to postal codes does not match what's showing up from Google for Mississauga. This could be an error on the reporting side due to how the data is pulled, so I'll look into that. I have a meeting with my reporting team on Monday and will bring it up with them then. Overall, we may put postal code review on pause in favor of focusing on keywords instead while I figure out why the data isn't matching. Thanks, On Mon, Apr 15, 2024 at 4:09=E2=80=AFPM Alexa Graziani wrote: > Hi Ash, > > This is perfect! > > I'm OOO Thurs and Fri of this week so I'll put it on my list for next wee= k > to add to the data set/send some ideas to Tim and team for review. > > In the meantime, you can pursue the keyword analysis, thanks! > > Sincerely, > > On Mon, Apr 15, 2024 at 3:49=E2=80=AFPM Arshdeep Brar > wrote: > >> Hey Alexa, >> >> >> Please use the link below to access the location reports for each market >> and related metrics for each postal code. >> >> >> https://docs.google.com/spreadsheets/d/1PGZz9MB2YeF52uRpVhe9cN-5C1hDWq3q= dTo59roBgGU/edit?usp=3Dsharing >> >> Thanks, >> Ash >> >> >> >> *Ash Brar* >> >> In Front Marketing >> >> Results-Driven Performance Marketing >> >> >> >> 587.969.7574 >> >> *ash@infrontmarketing.ca * >> >> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >> >> >> ------------------------------ >> *From:* Alexa Graziani >> *Sent:* Wednesday, April 10, 2024 2:41 PM >> *To:* Timothy Thomas >> *Cc:* Patrick Zehnder ; Megan Heinen > mheinen@thekey.com>; Kira Farnham ; Arshdeep >> Brar ; John McColman >> *Subject:* Re: Meeting Notes - March IFM Campaigns >> >> Thank you! >> >> I realized that what I forgot to bring up on the call is that I'd >> actually like to do postal code reviews again before we review the keywo= rds >> again - since we made those changes earlier in the year. >> >> Ash, can you pull together in-platform performance reports by postal cod= e >> for each market next week, please? I'll work on down-funnel reviews from >> there and then we can get feedback from the local team. >> >> Then we can start working on keyword reports after that (and make the >> changes after we've had some time for the geo changes to settle). >> >> Sincerely, >> >> On Wed, Apr 10, 2024 at 6:56=E2=80=AFAM Timothy Thomas w= rote: >> >> Thank you! >> >> On Tue, Apr 9, 2024 at 5:13=E2=80=AFPM Patrick Zehnder > patrick@infrontmarketing.ca> wrote: >> >> Hi Alexa & Team! >> Thank you for your time on the call today! >> >> I've update the