--000000000000fcfbfd0614a6367d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable My suggestion would be: Calgary Seniors: To claim your AHS benefit: Click Here If it's designed as a button then 'Calgary Seniors - Claim your AHS benefit" might suffice Not sure how computer literate our older target is, so the first version might be overkill or what they need to know to do. Change Calgary to "Alberta" if we serve > Calgary On Wed, Mar 27, 2024 at 9:13=E2=80=AFAM Timothy Thomas wrot= e: > Sorry for the misunderstanding. Phil confirmed she could make the > addition. I still need the creative. > > I=E2=80=99ll send over the remaining budget details later today. > > Thanks. > > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > > > On Tue, Mar 26, 2024 at 6:52=E2=80=AFPM Ray Smale = wrote: > >> Can I see it? >> >> I thought about the question at the end of our call. >> >> The best way I can help is to spend 30 mins going over your marketing >> plan/spend for Chuck=E2=80=99s region for the year, then I can come back= to you and >> tell you what I would do with it. >> >> There=E2=80=99s a marketing concept where: 1+1+1 =3D 4 when it comes to = channels. >> So ideally the radio would run with the mailer and maybe additional paid >> search spend to soak up any more demand spun up, plus I don=E2=80=99t ye= t know what >> else at the same time. >> >> You might need some trust in me because I=E2=80=99m guessing it=E2=80=99= ll be a higher >> rate of spend. But when it works, Paul will be asking Chuck how much mor= e >> he can spend because he=E2=80=99s narrowing the revenue gap! >> >> This reimbursement situation with AHS is a gift. It makes us almost free= . >> And if we can=E2=80=99t sell free we should all just take up snowboardin= g. >> >> Ray >> >> >> >> >> On Tue, Mar 26, 2024 at 4:43=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Awesome, thanks for the update! >>> >>> On Tue, Mar 26, 2024 at 2:40=E2=80=AFPM Timothy Thomas = wrote: >>> >>>> Hi guys, >>>> >>>> So Phil is ready to add the CDHC banner to the home page. It will take >>>> a few days to implement. >>>> >>>> Thanks >>>> >>>> -- >>>> Tim Thomas >>>> Head of Canada Division >>>> *Please note my email has changed:* >>>> tt@TheKey.com >>>> (514) 591-9387 >>>> TheKey.ca >>>> [image: TheKey] >>>> >>> >>> >>> -- >>> Chuck Terlesky B.A., CCPE >>> General Manager >>> Winnipeg and Calgary >>> >>> Calgary: 403-301-3777 >>> Winnipeg: 204-489-6000 >>> >>> TheKey.ca >>> >>> [image: TheKey] >>> >>> --000000000000fcfbfd0614a6367d Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable My suggestion would be: Calgary Seniors: To claim your= AHS benefit: Click Here If it's designed as a= button then 'Calgary Seniors - Claim your AHS benefit" might suff= ice Not sure how computer literate our older targe= t is, so the first version might be overkill o