--000000000000dd484a05b0f2d012 Content-Type: multipart/alternative; boundary="000000000000dd484805b0f2d010" --000000000000dd484805b0f2d010 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! Below is the *Referral Marketing Recommendations *for this week: *National Case Management Week. *October 11th-17th is National Case Management Week, and boy do we have some fun ideas and strategies for you to celebrate and give back to our case managers! - *Shift-Change Parking Lot Party/Drive-By* where case managers can meet in the parking lot and pick up lunch right after, or on their way, to their shift. - *Educational Presentations! *We currently have a number of excellent presentation decks found here , many of which have been approved for CEU credits for case managers, social workers, nurses and GCMs. Education is a great way to give back to our case managers and others in the healthcare field. Because of COVID, we're now operating in a virtual presentation environment, and therefore partnering with other offices in your state would be a great way to allow professionals across a wider geography benefit from these vs. just those in the local market! It is an excellent initiative to have a member of a team in your state approved to lead/host these sessions for the purpose of offering CEUs. *Case Manager Spotlight on LinkedIn! *Just as we did with Wealth Managers, we have created a customizable meme to spotlight your community partners. Attached please find a Case Manager Spotlight template that can be customized through our Ad Request Form . Feel free to do more than one spotlight, and be sure to tag the professional and the place they work for increased visibility and engagement! *World Hospice and Palliative Care Day* - *Palliative Care Floors*: create a self-care/stress relief package for the managers and MSWs of the floor/unit. Show them we understand how emotionally draining it can be to work with patients they care about so much and remind them to take care of themselves, too! Self-care image attached to this email for your baskets. - *Advancing Strategy*: set-up a phone call or zoom meeting to understand what we could do to work together and what resources they may need for their floor? - *Hospice Company Liaison*: celebrate them in some way along with offering to co-market with them the next week; give them a networking introduction! Either get them in somewhere, or introduce them to someone they would like to meet. *NEW PAC Facilitation Guide on home care in a COVID environment! *Leverage the facilitation guide and the Home Care in a COVID Environment flyer to host a meeting around understanding the current COVID protocols in place for each member and his or her clients/residents/patients. Understand how these will evolve in the winter and how they are planning for flu season and the impact it may have on their business/practice and industry. *Michelle Wile, Mind Fit Facilitator and CCM in our La Jolla, CA office* hosted an except