Re: B2B Details for Paid Targeting

From
Danielle James <danielle.james@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Wed, 29 Jan 2025 08:29:58 -0600
Folder
INBOX
--0000000000006e8053062cd92569 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi, I would say 1. St Johns on the Lake 2. St. Camillus 3. Fairway Knoll 4. Aurora Ozaukee 5 Silverado Danielle James LPN *Milwaukee General Manager * *Please note my email has changed:* danielle.james@thekey.com (414) 309-4827 (414) 219-0300 TheKey.com [image: TheKey] *Have positive feedback? We'd love to share that with the community: * https://search.google.com/local/writereview?placeid=3DChIJkbvX_ggg3YARmZmeZ= B1UILA On Wed, Jan 29, 2025 at 8:12=E2=80=AFAM Timothy Thomas wrot= e: > I'll be working with Marketing to do some digital targeting of specific > Geo locations, like hospitals, senior homes, VA centers etc. The way it > works is that the campaign creates a geo fence (target) around a building > or a specific radius and anyone who fits our demographic that enters that > geolocation will receive our ads. > > Can you please suggest the top 5 accounts that you would target based on > the following criteria. > > 1. Volume of traffic in said space > 2. Demographics - 45-60yr olds > 3. Affluence - can afford our services. > > Thanks! > > > On Tue, Jan 28, 2025 at 5:22=E2=80=AFPM Emma Zumsen > wrote: > >> Hello Folks, >> >> Greg, Lisa, and I are working on some tests for new tactics and want to >> point those dollars towards the markets that need it most. One of the ar= eas >> we're exploring is B2B; particularly in PNW, Midwest, Bay area, and >> Sarasota. >> >> There are some details we need from you all to inform where and how we >> best activate those dollars and sites. >> >> @Timothy Thomas - which site in Midwest is highest prio? >> @Jennifer Geist Can you confirm that >> Seattle is prio? >> >> All: >> Can you let us know which large accounts or areas of town we should >> consider for doing some digital out of home >> (thin= k >> hospital campuses, VA, etc) >> >> Please share links to any LinkedIn posts you've shared recently that hav= e >> generated activity for you (we're looking at performance metrics on the >> back-end but I know activity often happens offline). >> >> As the plan comes together we will share more details but this will be >> very helpful for us as we explore options. >> >> Of course, should you have questions, don't hesitate to reach out to thi= s >> crew. >> >> Emma, Greg, and Lisa >> >> >> >> >> *Emma Zumsen* >> SVP Consumer Growth & Marketing | *TheKey* >> Mobile: 612.387.8802 >> [image: TheKey] >> > --0000000000006e8053062cd92569 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi, =C2=A0I would say=C2=A0 1. St= Johns on the Lake 2. St. Camillus 3. Fairway=C2=A0Knol= l 4. Aurora=C2=A0Ozaukee=C2=A0 5 Silverado Danielle Jame= s LPN Milwaukee General Manager=C2=A0 Please note my email has changed: danielle.james@thekey.com <font style=3D"font-family:Arial,Helv