--00000000000031c609061ddc55e0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, So... Based on below (responses from the team), the email is mandatory to reveal the answer... So... Once your team has 'closed the leads' they'll shortly get Megan's 'we're here if you need us' email and then the subsequent monthly e-newsletters. I'd therefore recommend that, since the targeting was well defined for this campaign - affluent seniors - you create a sub-category for these for your team's follow up. Depending on how this plays out, the plan was to do several more drops, to the same target, with different engagements. So that should create a nice little pool of leads for special follow up by your team - e.g. every 6 months a 'personal' note from Intake. I'm copying Emma, whom I'm transitioning to, because this is my last week :-( This link is the cadence/budget we planned for. https://docs.google.com/spreadsheets/d/1J-MQ3NkK7CfJ52kLiSwbedXh84BVfoaRa2J= 5I7EsqNA/edit?usp=3Dsharing Also to note we bought the list for 6 months - so that the vendor has them for re-use (sunk cost). The one thing we would do differently in the next round is drop the personalized name on the front size - that's prohibitively expensive in CAN= . Ray ---------- Forwarded message --------- From: Phil Chanda Date: Mon, Jul 22, 2024 at 1:58=E2=80=AFPM Subject: Re: Quiz Cards To: Ray Smale Hi Ray, Hope you had a nice weekend. Every visitor will have to put their email address in to reveal the total number of squares. Unfortunately, I do not have insight into the email nurture and the triggers. Megan and Monica Schmidt handle the email nurture targeting and email launch. Thanks, Phil On Mon, Jul 22, 2024 at 12:56=E2=80=AFPM Ray Smale w= rote: > Hi Phil, > Canadians getting the postcard (not the calgary one) have to put an email > address in to get the answer, if I'm not mistaken, right? > So does the intake manager set them as 'closed' to shift them into the > email nurture campaign below? > > > ---------- Forwarded message --------- > From: Megan Heinen > Date: Mon, Jul 22, 2024 at 12:42=E2=80=AFPM > Subject: Re: Quiz Cards > To: Ray Smale > > > If the intake manager is capturing their email addresses, they will be > added to our drip emails and TheKeyNote. > > On Mon, Jul 22, 2024 at 9:24=E2=80=AFAM Ray Smale = wrote: > >> Hi ya >> Some signs of life here. >> >> Could you do a couple of things for me pls: >> - confirm these are getting into your email remarketing flow. >> - confirm they get a =E2=80=98we=E2=80=99re here if you need us email=E2= =80=99 and when? >> - they will then get the next e-newsletter, correct? And that=E2=80=99s = when? >> >> Anything else? >> Thanks >> Ray >> >> ---------- Forwarded message --------- >> From: Timothy Thomas >> Date: Mon, Jul 22, 2024 at 8:41=E2=80=AFAM >> Subject: Quiz Cards >> To: Ray Smale , Sardar Azimov > sardar.azimov@thekey.com> >> >> >> Good morning, >> >> We've begun receiving responses to t