--0000000000005da2ad05b55782b4 Content-Type: multipart/alternative; boundary="0000000000005da2ab05b55782b2" --0000000000005da2ab05b55782b2 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello HCAF Sales Nation! We hope that those in the US had a wonderful Thanksgiving! Here are our Referral Marketing initiatives this week: PAY IT FORWARD With the GIFT of POSITIVITY! On December 10th, we will be hosting Pamela Jett as she delivers a webinar on "How to Stay Relentlessly Positive". Take advantage of this great reason to be front and center with your referral partners as you extend an invitation to them and their teams, clients, residents and/or patients. You will find everything to promote this exciting feel good event here including email templates, phone word tracks, social media posts and flyers. Here's your registration link to share as needed and don't forget to register yourself! *NEW LinkedIn Timeline Images! *These LinkedIn timeline banners are perfect to use for the holidays! (Also stored on the Intranet under Marketing Showcase; Social Media Profile & Other Images.) *NEW! Care Coordination Reports and Playbook! *We are very excited to unveil a new tool and strategy that is going to build your muscle even more when it comes to senior living communities! Here you will find a Care Coordination Report template. This is customizable per community that you work with, and it's designed to elevate your conversations and increase your value by sharing updates, outcomes, and recommendations with the ED/nurse/resident oversight members at your senior living communities. We encourage you to partner with your CCM and SM and bring them to these ongoing Resident Review Meetings to showcase the depth and expertise of our team. *Read the Care Coordination Report Playbook here .* *Senior Living Communities Strategy Utilizing NEW COVID Deck* - as we head into the "dark" winter with COVID cases spiking nationwide, we want our HCAF Sales Nation to capitalize on this opportunity to reach out to key decision makers in SLCs that you are either trying to break into, or that you are trying to get more clients from as the preferred home care provider. We have created a Step-by-Step SLC Strategy Playbook to book which includes tools for your appointment, phone scripts and follow-up email templates to make this as turnkey as possible. We have also created a COVID deck wi= th speaking notes that you can use on your initial call. *Co-Host a Local Office Town Hall* =E2=80=93 We have created a Playbook for hosting a local office Town Hall based on what our Palo Alto, CA office does and has learned over the course of the last few months. This is full of great ideas, tips and best practices for getting one of these successfully put together, promoted and executed! The Town Hall Playbook is linked above. *Update your LinkedIn Timeline Image* with our new Holiday Graphics (attached)! Coming in January...*Training for Developing Referral