Re: April B2B Toolkit

From
Jackie Summers <jsummers@thekey.com>
To
Ashley Mirone <amirone@thekey.com>
CC
salesleadership@thekey.com, Corp Business Dev Team <bdcorp@thekey.com>, GeneralManagers <GeneralManagers@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>
Date
Mon, 31 Mar 2025 16:27:08 -0700
Folder
INBOX
--00000000000078cc7b0631abc493 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation, For anyone who was unable to attend today's Toolkit Review Call - please see the recording here. Have a great week! Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] On Mon, Mar 31, 2025 at 6:00=E2=80=AFAM Ashley Mirone = wrote: > We've moved to monthly toolkits! > April Toolkit > > > *Solidifying our Value in the Trusted Advisor Space* > > *Key Marketing Dates* > > - Occupational Therapy Month (US) > - Parkinson=E2=80=99s Awareness Month > - Stress Awareness Month (US) > - 11th World Parkinson=E2=80=99s Day > > > > Dr. Shadi Dementia Webinar We have a wonderful opportunity to provide > free education to our referral partners on Person-Centered Dementia Care" > hosted by our very own Dr. Shadi. > > In this session, Dr. Gholizadeh will discuss essential strategies for > dementia care, sharing expert insights on best practices and practical > approaches to supporting individuals with dementia. This webinar is a > valuable opportunity for healthcare and elder care professionals to enhan= ce > their knowledge and caregiving skills. Please read our strategy below, an= d > if you'd like to personally sign up, you can register here. > > > > *Strategy for the Month* > > > - *Text and Print Flyer Promotion* > - Use the flyers to promote via text here > > or print-ready pdf here > > - *Social Media Promotion* > - Post on social media using *TheKey's Sales Social Calendar* > > for Monday March 31st and April 7th. > - *Salesforce Email Drip Campaigns* > - Statistically, it takes multiple "touches" before someone > acknowledges, reviews, and accepts an invite. Leadership would like= to drip > this invitation with slightly altered subjects and content 3 times = prior to > the event in order to allow multiple touches, with the hope of high= er > registration rates. There will be one the week of 3/31 and one the = week of > the event. > - *Viewing Party* > - Host a viewing party at a community or in your office conference > room > - *Post-event* > - Ask for a quick meeting post-event to connect on what you both > learned in the session and how you can integrate that into your wor= k with > individuals with dementia. > - #### > - Hello , I hope you enjoyed the Person-Centered Dementia > Webinar. I'd love to connect next week on what our thoughts were= and how > we can better support those with cognitive decline and dementia.= How is DATE/TIME> for you? > - #### > - You can also offer viewing parties to referral partners