--_000_YT3P288MB00772D0DD06EEE65669F6711AE272YT3P288MB0077CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hey Alexa, Thanks for sending these; the notes are very helpful for the context; appre= ciate it! Also, there seems to be a little bit of mix-up in the markets for FSAs Toronto: M3M - DONE T1X - this one seems to be next to Calgary, please let me know if we want t= o remove it from there. [https://i.gyazo.com/a5411cc6ccdc87360546d6da3c807861.png] Winnipeg: R2C: done R0E: done R5A: done Calgary: T0L: We are excluding this for now, but there might be a little bit of an i= ssue with this area. technically, it should not include the Okotoks area an= d some of the other Calgary areas, but in Google Ads UI, it shows that this= area will cover some of the areas that are even outside of this FSA. So, i= n our next month's review, let's review it further if we see any activity o= ut of this or not and how it affects the overall performance. [https://i.gyazo.com/25d9b0fee451d74f65a7cb8b3e2b2d78.png] R2V: This one seems to be near Winnipeg. Please let me know if we want to remove= it from there. Thanks, Ash Ash Brar In Front Marketing Results Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 =96 255 17 Ave SW, Calgary, AB ________________________________ From: Alexa Graziani Sent: Friday, March 8, 2024 11:05 AM To: Arshdeep Brar Cc: Patrick Zehnder ; John McColman ; Timothy Thomas ; Megan Heinen ; Kira Farnham Subject: Initial Postal Code Changes from February Results Hi Ash and Team, We're so excited about our lead volume in February! We saw strong volume an= d a fairly stable conversion rate to opportunity. Given we had so much data, I did a review of our closed leads and would lik= e to make the following initial changes to our targeting before we do a lar= ger-scale review. * Calgary * exclude T0L - we want to exclude this area since it was noted as t= oo difficult to staff on a lead we received from here in February. Let's ma= ke the Pirmez Creek radius a bit smaller if that's what may have triggered = it. * instead of targeting the whole R2V postal code, let's use radius t= argeting to just target the northern half that's in the higher income brack= et. We'd like to exclude the lower half, including Garden City, since it wa= s noted as a generally unqualified part of town on a lead we received from = there in February. * Winnipeg * exclude R2C from targeting - 3 leads no opps and 2 closed as finan= cially unqualified in last 8 weeks * exclude R0E - we want to exclude this area since it was noted as t= oo difficult to staff on a lead we received from here in February. * exclude R5A - we got a lead here in February and it was noted that= it would have been extremely difficult to staff. * Toronto * exclude M3M from targeting - 4 leads no opps and 2 closed as finan= cially unqualified in last 8 weeks * exclude T1X - we received a lead here in February that ended up no= t bein