RE: 31265_TheKey Calgary postcards printing

From
Lynda Short <Lynda@torpedomarketing.ca>
To
Sardar Azimov <sardar.azimov@thekey.com>, Susan Robinson <susan@torpedomarketing.ca>
CC
Ray Smale <ray.smale@thekey.com>, Timothy Thomas <tt@thekey.com>, Chuck Terlesky <cterlesky@thekey.com>
Date
Wed, 3 Jul 2024 18:42:21 +0000
Folder
INBOX
📎 image001.jpg; image002.jpg; image003.png; image004.gif; image005.png; image006.jpg; image007.jpg; image008.jpg
Hi Sardar,
I haven’t been paid for the first job as yet.  The cards are printed and we are ready to inkjet but they will not be mailed until we get the money transferred to our account. As to the second one we are getting a new proof as there were changes made to the artwork.
Thanks
Lynda

Lynda Short| Torpedo Marketing Inc | 2-67 Rainbow Creek Drive, Vaughan ON  L4H 0A6 | O: 905-795-0930 x240
[cid:image001.jpg@01DACD57.3426D560]<http://www.torpedomarketing.ca/>[cid:image002.jpg@01DACD57.3426D560]<http://www.torpedomarketing.ca/>



      Hitting your target is what we’re all about                                           Canada Post Expert Partner

Find us at  www.torpedomarketing.ca<http://www.torpedomarketing.ca/>  and keep in touch by following us on social media      [facebook icon] <https://www.facebook.com/pages/Torpedo-Marketing/1589081164667149>    [twitter icon] <https://twitter.com/torpedomkting>   [cid:image005.png@01DACD57.3426D560] <https://www.linkedin.com/company/torpedo-marketing-inc->

From: Sardar Azimov <sardar.azimov@thekey.com>
Sent: Wednesday, July 3, 2024 1:52 PM
To: Lynda Short <Lynda@torpedomarketing.ca>; Susan Robinson <susan@torpedomarketing.ca>
Cc: Ray Smale <ray.smale@thekey.com>; Timothy Thomas <tt@thekey.com>; Chuck Terlesky <cterlesky@thekey.com>
Subject: Re: 31265_TheKey Calgary postcards printing

EXTERNAL EMAIL:
Hello !

I was wondering if we had approximate dates of when the both drops would be mailed? Thank you!

Sardar Azimov
786 253 7426
________________________________
From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Friday, June 28, 2024 8:43:27 AM
To: Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>; Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>
Cc: Pamela Alegria <pamela.alegria@thekey.com<mailto:pamela.alegria@thekey.com>>; Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: 31265_TheKey Calgary postcards printing

Good morning,
It's good to go for me as well. Thank you.

Sardar Azimov
786 253 7426
________________________________
From: Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>
Sent: Thursday, June 27, 2024 11:00:22 PM
To: Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>
Cc: Pamela Alegria <pamela.alegria@thekey.com<mailto:pamela.alegria@thekey.com>>; Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>; Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: 31265_TheKey Calgary postcards printing

The proof looks good to me - if Ray and Sardar like it, then Im good.

Chuck

On Thu, Jun 27, 2024 at 2:30 PM Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>> wrote:

Hi Chuck,

Please see attached proof of the Postcard for your review.

Let me know when it is approved or if there are any changes required.

Thanks
Lynda



Lynda Short| Torpedo Marketing Inc | 2-67 Rainbow Creek Drive, Vaughan ON  L4H 0A6 | O: 905-795-0930 x240

[cid:image001.jpg@01DACD57.3426D560]<http://www.torpedomarketing.ca/>[cid:image002.jpg@01DACD57.3426D560]<http://www.torpedomarketing.ca/>







      Hitting your target is what we’re all about                                           Canada Post Expert Partner



Find us at  www.torpedomarketing.ca<http://www.torpedomarketing.ca/>  and keep in touch by following us on social media      [facebook icon] <https://www.facebook.com/pages/Torpedo-Marketing/1589081164667149>    [twitter icon] <https://twitter.com/torpedomkting>   [cid:image005.png@01DACD57.3426D560] <https://www.linkedin.com/company/torpedo-marketing-inc->



From: Pamela Alegria <pamela.alegria@thekey.com<mailto:pamela.alegria@thekey.com>>
Sent: Thursday, June 27, 2024 12:19 PM
To: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Cc: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>; Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>; Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi all,

Attached please find the updated Direct Mail piece with the white box.



Let me know if you need anything else.



Best,

Pam



On Thu, Jun 27, 2024 at 10:10 AM Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>> wrote:

Thank you, adding Pamela to the thread (our designer).
@Pamela Alegria<mailto:pamela.alegria@thekey.com>: can we please tweak the design to incorporate required changes below? Thank you.

"Since this is a personalized mailing we do need an area to print the recipient’s address onto the piece as well as the indicia, similar to the first campaign we’re doing.  If you can rejig the creative to give me a white box, that would be great.  Ideally it’s about 2” high x 3” across minimum."

Thank you!
Sardar



On Thu, Jun 27, 2024 at 4:00 PM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Hi Sardar,



I reviewed the design, and yes you need to tweak.  Since this is a personalized mailing we do need an area to print the recipient’s address onto the piece as well as the indicia, similar to the first campaign we’re doing.  If you can rejig the creative to give me a white box, that would be great.  Ideally it’s about 2” high x 3” across minimum.



Thanks,

Susan



From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Thursday, June 27, 2024 8:59 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>; Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>
Cc: Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi Susan and Lynda,

I'm adding the designs so that you can have them already. For the Canada post data request, we would need to have their first names, just like last time.
Please let us know if we need to tweak the design. Thank you.

Sardar



On Wed, Jun 26, 2024 at 11:24 PM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Will do and thanks!



From: Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>
Sent: Wednesday, June 26, 2024 5:23 PM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Thank you for understanding and being so accommodating. Please proceed with the data purchase.



Thanks again for looking into this for us. Looking forward to extending our partnership.



Chuck


Chuck Terlesky B.A., CCPE

General Manager
Winnipeg and Calgary

Calgary: 403-301-3777
Winnipeg: 204-489-6000

TheKey.ca  <https://thekey.ca/>



[TheKey]





On Wed, Jun 26, 2024 at 3:20 PM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Hi Chuck,



Thanks for your patience with my response.  I had reached out to Canada Post to see if I could manipulate the taxes within their system and I just heard back.  My contact said:



Hi Susan,

The taxes are applied to the order of the mail induction so if you are inducting in Ontario the Ontario taxes apply. The only way to get around this would be to Deliver Direct to Depot in Calgary.



When we generate the Statement of Mailing (SOM), we have to pay 13% on postage because we are in Ontario.  See the preview statement below for the upcoming mailing of 4,500.  I will pay Canada Post that and we do not mark up postage.



I’m happy to charge you 5% for both the postage, data, print and mail processing.  I will be paying 13% on the data we buy for you, the paper we buy for your postcard print and the postage being in Ontario, but at the end of the day, it doesn’t really matter to me as I pay tax and I collect tax so if I collect less from you, I pay less to the government as my collection is always greater than my spend.  All good.



Please let me know if you’d like us to proceed with buying the data for 4,500 when ready.

[cid:image006.jpg@01DACD57.3426D560]



Susan

_________________________________________________________________________

Susan Robinson | Torpedo Marketing Inc | 2-67 Rainbow Creek Dr, Vaughan ON<https://www.google.com/maps/search/67+Rainbow+Creek+Dr,+Vaughan+ON+L4H+0A6?entry=gmail&source=g>  L4H 0A6<https://www.google.com/maps/search/67+Rainbow+Creek+Dr,+Vaughan+ON+L4H+0A6?entry=gmail&source=g> | T: 905.795.0930 ext 222 | C: 416.996.9091 | susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca> | www.torpedomarketing.ca<http://www.torpedomarketing.ca>

  [torpedo1]        [Signature Size (Created by Hiba)]





From: Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>
Sent: Wednesday, June 26, 2024 11:05 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Lynda Short <Lynda@torpedomarketing.ca<mailto:Lynda@torpedomarketing.ca>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi Susan,



Please note we are in Alberta - tax is only 5%.

The City is Calgary, Alberta.

The volume is 4500.



Thanks,

Chuck







On Wed, Jun 26, 2024 at 7:35 AM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Hi Sardar,



If we’re buying lists to reach a specific demographic, that takes Canada Post 5 to 7 business days to get to us as they don’t work fast unfortunately. So, if the intended target is the same as the first 3 cities we’re doing, we can place our request into Canada Post to get that started for Calgary or any other new campaign.  We can print while we wait for the data then once we get it, we can personalize all within 1 day.



So to launch it asap, we should request data soon once you confirm counts and the city.  We also need to prepare the invoice as we need to have postage prior mailing.  We can set The Key up with terms for the data and processing but postage is always paid up front since stamps are like cash and we do not mark up.



Hope that makes sense and looking forward to working on this next one!

Susan



From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Wednesday, June 26, 2024 8:51 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Chuck Terlesky <cterlesky@thekey.com<mailto:cterlesky@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Thank you Susan.
We are finishing the creatives for our new campaign and it should be finalized soon. Whare are the next steps to be take so that we can launch it asap once the designs are ready?



I'm CCing Chuck who will be helping us while Tim is away. Thank you.

Sardar



On Tue, Jun 25, 2024 at 8:44 PM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Hi Sardar, no there is not.



From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Tuesday, June 25, 2024 5:59 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi Susan,
Quick question: is there a significant cost difference in printing between 6x9 and 6x9.6?



Thank you,
Sardar



On Mon, Jun 17, 2024 at 4:44 PM Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>> wrote:

Hi Tim,



Please find attached the revised quote.  I’ve kept in both quantities for comparison and yes 4,500 works perfectly!



Let me know next steps once you review.

Thank-you,

Susan



From: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Sent: Monday, June 17, 2024 8:40 AM
To: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Cc: Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>; Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Pre tax $4k please.


Tim Thomas

Head of Canada Division

Please note my email has changed:

tt@TheKey.com<mailto:tt@thekey.com>

(514) 591-9387

TheKey.ca<https://www.thekey.ca/>

[TheKey]<https://www.thekey.com/>





On Sat, Jun 15, 2024 at 5:58 PM Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>> wrote:

Hi Susan

I'll confirm with Tim next week and let you know. Thank you.



Sardar Azimov

786 253 7426

________________________________

From: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Sent: Saturday, June 15, 2024 12:29:37 PM

To: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



Hi Sardar, there is 13% tax as well. Did you want it to be at $4000 including tax or before tax? I can advise quantities once you confirm. Thanks!



Get Outlook for iOS<https://aka.ms/o0ukef>

________________________________

From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Saturday, June 15, 2024 5:23:52 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Subject: Re: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi Susan



Thank you for the quote. I see that we are over our initial budget of $4k. How much would cost decreasing the volume from 5,000 to 4,500 recipients?



Thank you!



Sardar Azimov

786 253 7426

________________________________

From: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Sent: Saturday, June 15, 2024 12:06:39 AM
To: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Subject: RE: Request for quote - Calgary postcards printing



Hi Sardar,

Please find the quote attached for a Calgary mailing of 5,000.



Happy to do if approved!



Have a great weekend.

Susan

_________________________________________________________________________

Susan Robinson | Torpedo Marketing Inc | 2-67 Rainbow Creek Dr, Vaughan ON<https://www.google.com/maps/search/67+Rainbow%0D%0A+Creek+Dr,+Vaughan+ON+L4H+0A6?entry=gmail&source=g>  L4H 0A6<https://www.google.com/maps/search/67+Rainbow%0D%0A+Creek+Dr,+Vaughan+ON+L4H+0A6?entry=gmail&source=g> | T: 905.795.0930 ext 222 | C: 416.996.9091 | susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca> | www.torpedomarketing.ca<http://www.torpedomarketing.ca>

  [torpedo1]        [Signature Size (Created by Hiba)]



From: Sardar Azimov <sardar.azimov@thekey.com<mailto:sardar.azimov@thekey.com>>
Sent: Friday, June 14, 2024 7:46 AM
To: Susan Robinson <susan@torpedomarketing.ca<mailto:susan@torpedomarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Subject: Request for quote - Calgary postcards printing



EXTERNAL EMAIL:

Hi Susan,

We are looking to do another print & drop, in Calgary this time.
Can you please send us a quote for the following scope of work (very similar to what we have been discussing previously):

  *   Card printing (both sides, matte): 5,000 cards - 9x6. We are finalizing the print designs.
  *   Postage for 5,000 cards
  *   Database rental from CP: 5,000 names and addresses for a personalized mailer (70+ audience). We will confirm further if we need to narrow it down.

Please let us know if you have any questions.
Thank you,

Sardar






--

Chuck Terlesky B.A., CCPE

General Manager
Winnipeg and Calgary

Calgary: 403-301-3777
Winnipeg: 204-489-6000

TheKey.ca  <https://thekey.ca/>



[TheKey]




--
Chuck Terlesky B.A., CCPE
General Manager
Winnipeg and Calgary

Calgary: 403-301-3777
Winnipeg: 204-489-6000

TheKey.ca  <https://thekey.ca/>


[TheKey]