Re: InFront Reporting for Canada Ads

From
Alexa Graziani <agraziani@thekey.com>
To
John McColman <john@infrontmarketing.ca>
CC
Timothy Thomas <tt@homecareassistance.com>, Jennifer Lagemann <jennifer.lagemann@thekey.com>
Date
Tue, 10 May 2022 10:41:36 -0700
Folder
INBOX
--000000000000c5863105deabd6f2 Content-Type: multipart/alternative; boundary="000000000000c5862f05deabd6f1" --000000000000c5862f05deabd6f1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, John! These ar very comprehensive. Where would I see the high-level metrics for each geography? I'd like to see total impressions, clicks, conversions (calls/ forms), CPC, CPA from paid ads. Some of that seems to be in the performance section but the rest of it only seems to be broken out. Can you add the other metrics to the performance section today? Thanks! [image: Screen Shot 2022-05-10 at 10.40.14 AM.png] On Tue, May 10, 2022 at 9:55 AM Jennifer Lagemann wrote: > Thanks for sending these over! > > Jenn > > On Tue, May 10, 2022 at 11:25 AM John McColman > wrote: > >> HI Alexa, >> >> >> >> Please see links below to each market (attached PDFs) >> >> >> >> Calgary: >> >> https://datastudio.google.com/s/irQl0-z9dQ0 >> >> >> >> Winnipeg: >> >> https://datastudio.google.com/s/iPRKqeSauCs >> >> >> >> Vancouver: >> >> https://datastudio.google.com/s/tAdiWJmk3Ps >> >> >> >> There is a LOT of data in here. There will be duplication with Google Ad= s >> and CallRail, but this is intentional to ensure we=E2=80=99re capturing = and driving >> success. >> >> >> >> I know you mentioned that you needed this by EOD, so let me know if you >> have questions. I have a 12 and 4 but could squeeze you in to answer >> questions quickly. >> >> >> >> We will be adjusting this report as well (needs some fine tuning). >> >> >> >> Thank you! >> >> >> >> *John McColman* >> >> In Front Marketing >> >> Results Driven Performance Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >> >> >> >> [image: >> https://images2.imgbox.com/4f/28/0CulP3sT_o.png] >> [image: >> https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] >> >> >> >> >> >> *From:* Alexa Graziani >> *Sent:* May 9, 2022 2:01 PM >> *To:* John McColman >> *Cc:* Timothy Thomas ; Jennifer Lagemann > jennifer.lagemann@thekey.com> >> *Subject:* Re: InFront Reporting for Canada Ads >> >> >> >> Great, thanks! >> >> >> >> May I get the initial data by EOD tomorrow, please? It doesn't have to b= e >> formatted fancy but I have to put together a Jan-April view on spend >> overall by Thursday. >> >> >> >> Can you also add Jenn and myself to the Google account for each region >> (or is it one account with multiple campaigns)? If for some reason we ca= n't >> get the reporting tomorrow, we could go in and look at the metrics for t= he >> campaigns ourselves if need be. >> >> >> >> Sincerely, >> >> >> >> On Mon, May 9, 2022 at 7:51 AM John McColman >> wrote: >> >> I can provide them individually Tim, all good! >> >> >> >> *John McColman* >> >> In Front Marketing >> >> Results Driven Performance Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >> >> >> >> [image: >>

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