Re: Monthly Report

https://zoom.us/j/2923611214
From: Alexa Graziani <agraziani@thekey.com>
Date: Thursday, February 23, 2023 at 4:28 PM
To: John McColman <john@infrontmarketing.ca>
Cc: Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
Subject: Re: Monthly Report
10am PST Wednesday works, thanks, John!  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �
External (agraziani@thekey.com<mailto:agraziani@thekey.com>)
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10am PST Wednesday works, thanks, John!

On Thu, Feb 23, 2023 at 1:56 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,

Here is the new naming scheme.

G_Vancouver_IFM_Display_(04.22.22)
G_Vancouver_IFM_Search_(04.22.22)
G_Calgary_IFM_Display_(03.11.22)
G_Calgary_IFM_Search_(06.02.22)
G_Winnipeg_IFM_Display_(04.22.22)
G_Winnipeg_IFM_Search_(04.21.22)
G_Toronto_IFM_Display_(05.20.22)
G_Toronto_IFM_Search_(04.28.22)
G_Oakville_IFM_Display_(09.21.22)
G_Oakville_IFM_Search_(09.20.22)
G_Mississauga_IFM_Display_(10.05.22)
G_Mississauga_IFM_Search_(09.21.22)
G_Waterloo_IFM_Display_(09.21.22)
G_Waterloo_IFM_Search_(09.20.22)

We will move to CallRail for missed calls (and total calls), I think it�s good to keep an eye on discrepancies.

Let�s jump on a call to talk the reporting. Maybe a ZOOM and we can just walk through the changes so they�re perfect. Wednesday the first is good, maybe an 11am MST / 10 am PST?

I agree with you on the stats. Let�s just do Analytics. Break it down. Google. Break it down. I would like to see a simplified CallRail slide in there as well. I think these 3 slides are key to tracking metrics and performance.

We can talk more on Wednesday, I�ll update the slides on our call and then push changes for the rest of the markets.

If 10am PST doesn�t work, please recommend another time.


John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>


From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Tuesday, February 21, 2023 at 4:09 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>, Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>
Subject: Re: Monthly Report

Hi John,

1) Budget - Thank you for your notes on the markets. I will take that into account and get back to you once we have new approved budgets for each market. For search volume, this was the estimate from Google's keyword planner for each market. Do you have any other numbers you could share?

2) Missed calls - from Callrail is perfect.

3) Campaign names -thank you! Please email in the other thread once complete so our Analyst knows.

4) Reporting

Perhaps we could jump on a call to discuss the differences between each slide next week?

I'm under the impression that the 53 goal completions in GA on slide 4 is the total of google / cpc, google / organic, and direct / none. That slide as is makes sense.

On slide 6, I want to focus just on the google/cpc in the second chart and dive into it deeper. The total goal change however is still for all sources, that's what I'd like to change.

On slide 7, I have the same concern as slide 6. The top half dives into google metrics in particular. however the bottom left chart is still adding up to the total conversions from GA from all sources, when I want to just focus on google / cpc for the remainder of the slides.

I'm ok with the data sources as you have them laid out, my change is that I want to just focus on the google / cpc date source in GSA on slides 5 and 6 vs looking at the aggregate conversions from all data sources.

It seems the nuance is not being conveyed via email well so let me know what you availability is for Wed-Fri of next week if it would be easier to talk it through in more detail.

Sincerely,

On Tue, Feb 21, 2023 at 2:52 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,

Hoping to answer a few of the emails that came in yesterday in one thread.

The main change we need is that the only slide that should deal with all conversions is slide 4 (and the other Source Analytics slides), the rest of the slides should just deal with Google / cpc results. The google/cpc results are the only ones we are looking to dive into with you since that is what you're managing, but it is helpful to see the full picture on the Source Analytics slide to ground us in how Google Ads play into the larger picture of site performance.

The issue with reporting this way is that it won�t capture the �full picture� of Google Ads. Google Ads reports conversions when it�s not, considering that more come through analytics. It also doesn�t account for CallRail, so all metrics will be missing data points in our opinion. If that�s ok, we can do the following:

We can label the slides properly if you still would like this.

  *   GOOGLE ANALYTICS � Paid, Conversions.
  *   GOOGLE ADS � Conversions.
  *   Do we want CallRail in here then?

I guess our worry is that only looking at the data from singular points will miss more of the data.

Missed calls are from Google. Will correct this moving forward. These will come from CallRail, any issues with that?

Google naming scheme.

  *   Changes are being made today. This should be completed by EOD.

Budget recommendations ($3,500):

  *   We are looking at the search impression share to gauge new budget.
  *   Mississauga is a priority, this market needs most of the budget.
  *   Vancouver would be second because of its impression share in the market, also looking at the conversion volume, Vancouver should result in a better ROI as compared to other markets.
The budget ($3500) can be split among these two markets. If the additional budget can�t go to Vancouver, we would recommend it going to Waterloo and then Oakville.

Here is the current spend breakdown. We think the actual �search volume� originally provided is low.

Market
Reach*
BUDGET MONTHLY
Toronto
12.7 million
$10,500
Greater Vancouver
4.6 million
$6,000
Calgary
3.6 million
$6,000
Montreal
8.3 million
(NOT IFM)
Mississauga
1.9 million
$1,000
Winnipeg
850,000
$4,000
Oakville
640,000
$3,000
Waterloo
325,000
$2,000

Email regarding Branding for The Key.

  *   Can you please send the US markets language and keywords assigned to branding (if outside of �The Key�)? I�m curious if there is more in there than just basic keywords.
  *   We will build out campaigns for this in every market, after approval.

Please let me know if we missed anything.

Thank you,

John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>


From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Monday, February 20, 2023 at 12:44 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>, Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>
Subject: Re: Monthly Report

Hi John,

Thank you for sending the Broad Match PDF.

Thank you also for the explanation on the slides.

The main change we need is that the only slide that should deal with all conversions is slide 4 (and the other Source Analytics slides), the rest of the slides should just deal with Google / cpc results. The google/cpc results are the only ones we are looking to dive into with you since that is what you're managing, but it is helpful to see the full picture on the Source Analytics slide to ground us in how Google Ads play into the larger picture of site performance.

So on slide 5, I'd like to only see the total goal change for paid, so we can see the difference in calls vs forms and search vs display overall in Analytics.

Then in slide 6, the box below should not add up to the total from the website as a whole, it should only add up to the total for Google CPC. This slide, I'd like to dive more into the Google platform metrics.
[cid:image001.png@01D9485F.0F7466C0]

Let me know if these requests make sense or if we should chat about them further.

Sincerely,

On Wed, Feb 15, 2023 at 1:01 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Some of the remaining items:

Attached is the broad match PDF. We actually ran this in Calgary for a bit, not the greatest results, but took the learnings which I went over and applied more phrases to the account.

Main takeaways from the event we watched from Google.

�Improved Broad Match Keyword�

  *   Smart Bidding Quality launches benefit Broad Match more than other Match Types
  *   Incorporate use of other Advertiser inputs, like landing page, creative, brand / vertical understanding, and other keywords
  *   Incorporate use of Google�s signals like User Location, Recent Searches, and Related Queries
  *   New Relevance Quality Thresholds Implemented
  *   Advanced language and geo understanding to predict intent behind each query and advertiser
  *   Choose most relevant keyword for creative, landing page, budget, and bid when multiple options available

I�ll come back to you with the display recommendations.

Thank you,

John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>


From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Tuesday, February 14, 2023 at 1:48 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>, Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>
Subject: Re: Monthly Report

Hi John,

Thank you for taking us through the reports today! Really excited about this new cadence.

Here are the main action items I captured. Let me know if there are others you captured as well.


  *   Alexa

     *   Look at Canada SOCs for Jan and Feb
     *   Reach out to Tim about missed calls
     *   Send John the keywords and ad copy for TheKey

  *   John

     *   Display review for each market - are we maxing out display or could we expand if we wanted to shift or add budget?
     *   Search numbers - how does the conversion search breakdown (ex: Calgary 53 vs 25)
     *   Send an email on the new campaign and Alexa will confirm approval
     *   Send us the landing pages associated with each ad group currently
     *   Send broad match PDF
     *   Send updated deck once confirmation on the numbers on the Conversion Results and Campaign Performance slides for each office

Sincerely,

On Mon, Feb 13, 2023 at 3:54 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Hi John,

Thank you for this overview. Bullets on these types of things are exactly what I'd like to see added to the reporting for future months so we can use them as jumping-off points for conversation during the calls.

Broad Match:
We're especially interested in discussing broad match with you in the call tomorrow. Testing broad match is something we are still contemplating how to do in the US and is something we want to start building out a roadmap toward. So would love your thoughts on what it would take to be successful here, where Google's algorithm is going as far as keyword match types, etc.

SEO/Branding:
SEO is definitely strong for those two markets - we are viewing paid and SEO as separate projects/strategies right now (though of course they do play off each other), so let's just focus the conversation on the paid side of things for these markets. We do expect a dip in lead volume when we eventually fully transition to TheKey and plan to develop SEO and SEM strategies to combat that when the time comes. For now, we have the green light from leadership to transition to a TheKey formerly Home Care Assistance branding bridge period on the existing microsites. That means I will also want to talk through launching a TheKey ad group for the markets and what you would need from us - we have branded keywords we're going after and ad copy that we can share with you. We'd like the new ad group to go live for all markets the week of 3/13.

Offline Conversions:
We aren't actually uploading offline conversions automatically right now. This is something we would like to do for the US and Canada at some point this year. For now, we are working with Analytics to make sure attribution is coming through correctly for Canada since we're still seeing issues there. We agree that getting this data into the platform will be a huge improvement in the management of the campaigns but do not have a timeline yet.

(Tim - side note, we're still seeing leads get entered outside the time frame of when our attribution can pick them up. Please make sure to keep following up with the team to have them enter them within 24 hours of the call, regardless of what the outcome is.)

Looking forward to discussing all of this more tomorrow!

Sincerely,



On Mon, Feb 13, 2023 at 3:11 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,

Yes, I can include Megan in all reports as well moving forward for sure.

Here are the answers to below.

We�ve been adding more negative keywords and changing broad keywords to exact match is one major thing we�ve been working on for all markets.

We have maxed out responsive ads per ad group (3) since Google�s algorithms likes more ads. It also improves ad rank for each keyword so that we can have a higher quality score, and ad strength at a lower CPC. Budgets in Toronto and Vancouver are healthy, so these changes are being made there first, then rolled out to other markets.

For Toronto, we saw a huge conversion increase this week due to the keyword changes. Here is a snapshot of weekly comparisons.
[Image]

We were doing broad match testing for the Calgary market, and the results from that were not as strong as we would have liked. We will be implementing the Toronto strategy for the rest of the markets which should lead to performance increases.

There was a noticeable increase in the traffic/number of users in all of the markets. This might just be a seasonal thing, or now that holidays are truly over, a trend to start a new month.

SEO in Toronto and Winnipeg is really strong. The organic channels in these two markets drive a good amount of traffic. If these practices could be implemented across all Canadian markets (SEO), we would see even higher increases. I�m assuming SEO is not in the strategy mix now though, considering everyone moving to The Key.

Are we ready for a dip in organic traffic and leads due to the merge of all markets? Just curious if there is an SEO strategy in place for the eventual move.

Another thing that would be helpful for all campaigns is implementing offline conversion data (Google Click ID�s I believe like is being done for the US). The lead quality would need to be marked to ensure we�re telling Google the GOOD things to optimize. Not just �all� things.

If there is anything we�re missing, please let me know!

John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>


From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Date: Friday, February 10, 2023 at 4:35 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>, Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>
Subject: Re: Monthly Report

Thanks, John!

I will look this over in more detail early next week, prior to our call.

Can you please include Megan Heinen in the report emails moving forward? I'm excited to share that she is running the Marketing Team now! I've added her to our call on Monday so she can learn about the campaign management/performance in Canada.

Initially, what stands out is that I'd like you to take us through the metrics on the call but focus primarily on providing specific insights into the following for each market:

  1.  For markets that saw significant improvement in Jan compared to December, what do you think drove that improvement? How can we bring that to markets that saw declines?
  2.  For markets that saw significant declines in Jan compared to December, what do you think drove those declines? How can we reverse that for February/March?
  3.  What specific optimizations are you working on for each account for February?
  4.  Is there anything you need from us?

For future rounds of reporting, I'd like a summary of this information to get sent with it as well. So that would be a slide after the Campaign Performance and before the next market that outlines the top callouts from the previous month and the main optimizations in progress for the current month, as well as any needs In Front has from TheKey. Depending on how you manage the campaigns, this could also be a slide at the beginning that goes over the main callouts across the accounts and then a slide at the end that goes over the main optimizations happening across the accounts. We can discuss it more during the call to see what makes sense.

Thanks,

On Fri, Feb 10, 2023 at 3:20 PM John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>> wrote:
Hi Alexa,

Please see the Jan monthly report.

https://www.canva.com/design/DAFaBbXWSiQ/t2tJ71Ev9SI8vzu1HFmUGg/edit?utm_content=DAFaBbXWSiQ&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton<https://shared.outlook.inky.com/link?domain=www.canva.com&t=h.eJxNkEtPwzAQhP9KlQMnFMeO86oUURCUxw1VCG5okziJSW1XzjoRRfx34nDpdWbn29H8BM4eg-0m6BFP45aQeZ7DGvQEYW0UacQoO03ub_dwV328H-QrQYYvGX2YisNzPp0dfdqrt8eOiEbijUP1WRuNQmN5kbladVAnWGDlP3PswYrVUEvUqfIo9cBWYTTO1qJcLyqHaHRwvQkG31ILNLaLOcspi8iX6fVO6tYuLxXYQaDU3dKeAG-rpEgbkTDIIY3bNm8Z5VGaRE2d04jQNMtowYuYhxn3dOHp0Fk4S9Byh70YxLefwJuNNy-k3z_202cx.MEUCIDtAM6OREoZLd2HNq4lL4sTJ9cSKMYjXWUO_gIOaY5VRAiEAxC3qMhHQ3Hl4PLCucY12gkURrjrhpOuRx_Poo3BaB34>

If there are any questions, please let me know!

John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>



--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
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[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>



--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
TheKey.com <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8>
[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>


--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
TheKey.com <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8>
[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>



--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
TheKey.com <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8>
[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>



--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
TheKey.com <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8>
[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>



--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://shared.outlook.inky.com/link?domain=brand.thekey.com&t=h.eJx1jbsSgyAUBX_Foc5wARHRyl-5ykNiBAdJkWTy7xmqpEl7ds7ui9zzjYwNWUs5zhFgzhgNLavd7IMuaQd7ekCf8RkwhukLyKUhW31GW1L2rRSaCwbXtMYpRJdTLDvmzZYQPV0QULq5G5SxnUCNqnVOO8ElUx0zi-YMuOp7PsihlbSX1W6r_V_aVPgzvT9DTD_g.MEUCIQCcpnmWqPLH3GvtMmiPzY5I9My7Xwv4tLgqfn-qKSY0uwIgNI6EtNBpdO6yBdGNcSkWPUlWSwN2Sve3GRIpJjw_TZ8>
(650) 416-1538 Ext. 181538
TheKey.com <https://shared.outlook.inky.com/link?domain=www.thekey.com&t=h.eJxNzUsOwiAUheGtNIwNbyjtqFu58mixFgxiiBr3bhjp9HzJf97oUa5oHtBW6-0-E9Jaw3Xzu39imw-CTgPauydfc1mF5IZxSi55S0tMoeRUDyi7rzGt2AIBGc5q0s4rDga0CMEEziTVijprGCVMjyOb5CQkHmWv-16HtcArQorL77uj6_g3fb4BUTXj.MEYCIQCE6wjOi3tnqYGgvPM2uq1IpAFjSKEYCh2w9tXg1lycIAIhAMyET2-fy45z8hgm3i1WT3KPJm4taQjnqRrYLnaqcPl8>
[TheKey]<https://shared.outlook.inky.com/link?domain=homecareassistance.com&t=h.eJxNjUsSgyAQBa9isU7JR0R05VUmOAgxDikgiySVu6fYZfv6VfeHPfOdLR0LtT7KwnlIJzrICKXEUoEc9i6dnF06drQfYU15H7SyUgl-S4HWSD4nqifkA2ukvXfAQfvrOJsNRwUWzOC99UpqYUaxOSsFl2aa5KznQfeTbnZsdtgzvCNQXGvAA1-t3eDW4N_0_QFMvDk4.MEYCIQDKAcn33odUACaRR9zJX3LOEA1grjQuvuq11bVWNavWXgIhANnhWcDT5QmDks3PwmHQECU9raEJdIrbrThkmp2PgNiL>