Re: Canada Rebrand PR Draft and Review Process Doc

From
Julia Watthey <julia.watthey@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Mon, 6 Mar 2023 09:03:39 -0800
Folder
INBOX
--0000000000005e6d1f05f63e4862 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, The communications office doesn't have a PR service for external media at this time. For the U.S. launch we used an outside consultancy who we are no longer engaged with. Do you have any insight on a service available to the Canada locations? If no, I can look into some options. Best, Julia On Mon, Mar 6, 2023 at 6:40=E2=80=AFAM Timothy Thomas wrote= : > Hi Julia, > > I have no preference for which distribution service we use. I'll let you > decide. > I can be available for any reporter questions or interviews. > > I can't think of anything else. Thanks! > > On Fri, Mar 3, 2023 at 12:58=E2=80=AFPM Julia Watthey > wrote: > >> Ah yes, of course, we have the now-open Canada group, perfect. >> >> We'll also need to confirm a few things: >> --Confirming the quotes in the statement (I'll work on confirming those) >> --Which platform will be used to issue the press release and who will >> send it out >> --Have a readiness in the event we receive any reporter questions for >> interviews >> --BusinessWire or PR Newswire will automatically populate the statement >> once issued to hundreds of 24/7 online news outlets, generating thousand= s >> of dollars in companion advertising spend (fantastic) >> >> Other things I may be missing? Thoughts/suggestions? >> Best, >> Julia >> >> >> On Fri, Mar 3, 2023 at 9:06=E2=80=AFAM Timothy Thomas wr= ote: >> >>> Thanks for clarifying. The press release looks great. >>> >>> Can we not use the existing Canada workplace group? I'm not sure I see >>> the need for one specific to comms. >>> >>> No need to meet however I do have one more question. How was the >>> caregiver announcement distributed in the US last year? >>> >>> >>> On Fri, Mar 3, 2023 at 11:08=E2=80=AFAM Julia Watthey >>> wrote: >>> >>>> Hi Tim, >>>> The press release should go out on 3/13, and the draft is in the grid = I >>>> shared under the header "Linked Comms" -- underneath it says "Click He= re" >>>> and is linked for your review, as below: >>>> Linked Comms >>>> Click Here >>>> >>>> >>>> I also have a few "notes" in the grid as well for your guidance, >>>> copied here for your ease of reference: >>>> NOTES: 1. Do we want to set up a Canada Workplace Group for Canada >>>> specific comms and planning? 2. Let's confirm which press release plat= form >>>> will be used (Business Wire, PR News Wire) >>>> >>>> Let me know after reviewing these items if you would like to meet on >>>> Monday -- happy to do so. >>>> All the best, >>>> Julia >>>> >>>> On Fri, Mar 3, 2023 at 7:52=E2=80=AFAM Timothy Thomas = wrote: >>>> >>>>> Hi Julia, >>>>> >>>>> I'm a little unclear on your email. We will be sharing the Caregiver >>>>> Brand announcement correct? >>>>> >>>>> Was there meant to be a copy of the Press release sent over as I >>>>> haven't seen that yet. Perhaps it's best we set aside some time on Mo= nday >>>>> to align on the timing of the dis