Re: Montreal Marketing Transition to Corporate

From
Alexa Graziani <agraziani@homecareassistance.com>
To
Tim Thomas <tthomas@homecareassistance.com>
CC
Tim Thomas <tt@homecareassistance.com>, Lucas Motro <lmotro@homecareassistance.com>, Caio Schmidt <cschmidt@homecareassistance.com>
Date
Wed, 20 Jan 2021 09:08:23 -0800
Folder
INBOX
--0000000000005f65cc05b9580165 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Thank you for the information! Sincerely, On Wed, Jan 20, 2021 at 6:03 AM Tim Thomas wrote: > Good morning Alexa, > > It was a pleasure speaking with you also. On behalf of Timothy and I, we > look forward to working with you going forward. > > Regarding our radio spots, I=E2=80=99ve attached several examples. We cu= rrently > have five one minute ads in rotation. They run during =E2=80=9Cdrive tim= e=E2=80=9D, three > days a week, one spot per day, on a news/talk radio station in Montreal= =E2=80=99s > English market. We have been using radio since we began in 2007=E2=80=A6= typically > thirty second spots; however a few years back we moved to one minute ads > built around an educational/informative theme that attempted to position = us > as an authority in the home care field. As such it=E2=80=99s more of a b= randing > strategy. The spots cost $120 and we are spending between > $1500-$2000/month. > > We are not doing any similar program in the French market right now where > air time is significantly higher. > > Let me know if you have any questions. > > > *Tim Thomas* > *Home Care Assistance (Montr=C3=A9al)* > Tel: 514.907.5065 > tthomas@homecareassistance.com | > Homecareassistancemontreal.ca > > > > > > On Jan 19, 2021, at 4:37 PM, Alexa Graziani agraziani@homecareassistance.com> wrote: > > Hi Tim Sr. and Timothy, > > It was an absolute pleasure to meet you both today! I'm excited to have > the opportunity to work with you both and by how consumer-focused you bot= h > are. > > To recap today's call, we will keep the management of all digital assets > local for now and explore any ways corporate can streamline and support a= s > needs arise. > > Action Items (post-close is ok): > > 1. Alexa > - Add Canadian collateral items to our xyz ordering site > 2. Tim/Timothy > - Send examples of radio spots + info of the media buy > - Add our dev team (dev@homecareassistance.com) directly to the > Cloudcannon site > - Add Alexa as admin to all social assets, even if still managed by > agency (Yelp, Facebook, Linkedin) > > After close, we will determine a time for me to meet with your agency and > for us to explore how our web dev team can support with website updates i= n > the future, but neither of these are time sensitive. > > Please don't hesitate to reach out if you have any > > -- > Alexa Graziani > Content Marketing Specialist > Home Care Assistance > Office: 650-462-9501 > Mobile: 415-840-4233 > Fax: 650-462-9501 > 221 Main Street, Suite 520 > San Francisco, CA 94105 > www.HomeCareAssistance.com > --- > Read Our Testimonials > Join Our Newsletter > > We Are Hiring! > [image: https://www.linkedin.com/in/alexagraziani/] > > > > > Champions of Longevity > > > --=20 Alexa Graziani Content Marketing Specialist Home Care Assistance Office: 650-462-9501 Mobile: 415-840-4233 Fax: 650-462-9501 221 Main Street, Suite 520 San Franc

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