Re: Direct Mail Copy

From
Chen Xie <chen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Thu, 9 Nov 2023 12:12:27 -0500
Folder
INBOX
--00000000000099d6040609bb4feb Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I would modify the title to CLAIM YOUR FREE BENEFIT TODAY w... and then remove the part about no out of pocket costs and replace it with..= . The benefits can offer basic coverage at no out of pocket costs and premium coverage options at significantly reduced rates. I would change the back title to: TheKey's team of experts will guide you through every step of the process to activate all the benefits you are entitled to. On Thu, Nov 9, 2023 at 11:59=E2=80=AFAM Timothy Thomas wrot= e: > First draft, let me know what you think. > > The line about "no out of pocket costs" is optional. We're looking at a > concentration of addresses that are not affluent but located near our > caregivers which should make it easy to staff. > > ---------- Forwarded message --------- > From: Megan Heinen > Date: Thu, Nov 9, 2023 at 11:50=E2=80=AFAM > Subject: Re: Direct Mail Copy > To: Chuck Terlesky (Home Care Assistance) > Cc: Timothy Thomas > > > And here is the postcard! I think it turned out great!! > > On Thu, Nov 9, 2023 at 8:47=E2=80=AFAM Megan Heinen = wrote: > >> Here is the updated flyer. Please confirm it looks okay! >> >> On Wed, Nov 8, 2023 at 1:56=E2=80=AFPM Megan Heinen = wrote: >> >>> Weird. How do they do that?? How do they know where to drop? >>> >>> On Wed, Nov 8, 2023 at 1:55=E2=80=AFPM Chuck Terlesky (Home Care Assist= ance) >> cterlesky@thekey.com> wrote: >>> >>>> There won=E2=80=99t be a blank space for address - it will be just a m= ailbox >>>> drop- not a specific address on the postcard. >>>> >>>> Chuck Terlesky >>>> General Manager/Regional Caregiver Ambassador for Canada >>>> >>>> Office Calgary: 403-301-3777 >>>> Office Winnipeg: 204-489-6000 >>>> >>>> --- >>>> >>>> >>>> >>>> TheKey.ca >>>> >>>> [image: TheKey] >>>> >>>> On Nov 8, 2023, at 2:39=E2=80=AFPM, Megan Heinen = wrote: >>>> >>>> =EF=BB=BF >>>> Do you have design specs for the postcard art from the printer? Like >>>> with blank space for indicia and addresses identified? >>>> >>>> On Wed, Nov 8, 2023 at 1:36=E2=80=AFPM Megan Heinen wrote: >>>> >>>>> Yep, waiting on the # and URL. I will take a stab at design for now! >>>>> Thank you! >>>>> >>>>> On Wed, Nov 8, 2023 at 1:33=E2=80=AFPM Chuck Terlesky >>>>> wrote: >>>>> >>>>>> I think the edits you made are perfect. I would just adjust the >>>>>> statement in the last line. >>>>>> >>>>>> On Wed, Nov 8, 2023 at 2:17=E2=80=AFPM Megan Heinen >>>>>> wrote: >>>>>> >>>>>>> I made a bunch of edits. Can you please take a look and let me know >>>>>>> if you think I cut anything too essential. Please note that a lot o= f this >>>>>>> detail will be included on the landing page. >>>>>>> >>>>>>> >>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4u= lGf1Z3vZYpWg/edit >>>>>>> >>>>>>> On Wed, Nov 8, 2023 at 1:11=E2=80=AFPM Megan Heinen >>>>>>> wrote: >>>>>>> >>>>>>>> Okay let's try it! And if we get traction, we