--000000000000aa4b2b06124ea211 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation, Thank you to all who were in attendance at the B2B Toolkit meeting today. For anyone who missed: Recording here. Attendance here. Jackie Summers Sales Operations Manager 951-675-0413 TheKey.com [image: TheKey] On Mon, Feb 26, 2024 at 7:59=E2=80=AFAM Ashley Mirone = wrote: > February 26th B2B Toolkit > > *Soft Launch: TheKey Speakers Bureau * > > As hinted on the National Sales Call, we have a very exciting upcoming > National Strategy and initiative called TheKey's Speakers Bureau. We have= a > number of professional and engaging presentation decks as an organization= , > and we will begin leveraging these in 2024. More to come! > > *Engaging Presentations -- Tailored Content -- Professional Expertise* > > As a soft launch to this initiative, we have an initial tool you can begi= n > using in the field with your referral partners. There will a formal > strategy rollout, social posts, and a pardot email drip campaign to come! > But for now, take a peak at the flyer below! > > Speakers Bureau Flyer Here > > Download the Tool > Right-click from the Downloads folder > Open With > > Adobe Acrobat to edit and save your personal copy. > We will be adding this to the Brand Center this week as well! > > As we use the tool, please Document in Salesforce using: > Tied to Sales Initiative > TK Speakers Bureau > > *Referral Partners Showing Appreciation for Cupid's Crew and Pardot > Drips: * > > See the image above to read how Kevin Symes from Los Gatos CA is deepenin= g > his referral relationship with one of his biggest CCRC's after his Cupid > Crew event social post. BIG WIN, Kevin! > > We've also had a few early wins from referral partner responses to our > latest Pardot Email Drip Campaign with the topic of "Talking About Aging > > ". > > *CFP*: complimented our bifold (Arwa Landivar - Nor. VA) > > *Dir. of Admissions*: 1st day back from a leave and this email made us > her first Marketing touch-point since returning. Responded to HCL. (Billy > McCarthy - Bergen NJ) > > *Clinical Liaison, Vascular Specialists*: set up a meeting (Arwa Landivar > - Nor. VA) > > Great job team! > > *Tied to Sales Initiative is now a MULTI-PICK LIST* > > You ask and we deliver - the Tied to Sales Initiatives dropdown field on > your referral account Event Activity is now a Multi-Pick List option. So > when you've completed a meeting where you've talked about multiple of our > Sales Enablement Tools, you can now indicate the various tools that were > used in that interaction. > > Thank you for your time put into documenting these important interaction= s > so that we can have visibility into what tools are gaining you meetings a= nd > tractions with your accounts. > > *Key Marketing Dates Calendar* > > Throughout the year we have many key celebratory dates that are important > in our industry. National XXX Month, National XXX Week, National