--00000000000001462005b4f2157f Content-Type: multipart/alternative; boundary="00000000000001461e05b4f2157d" --00000000000001461e05b4f2157d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Tim and Timothy You will find in the body of this email a snapshot of your campaigns last month, segmented by platform. In the attached PDF you will find your Digital Marketing & Organic Report, which provides additional insight into the performance of your digital strategy. As always, you can find both up-to-date and historical data online at https://myreports.20eight.ca. Should you need assistance with login please let us know. If this email appears cut off, please maximize the window or click "View Entire Message" at the foot of the email. Your 20Eight Team 613.692.0345 | 20eight.ca | clarity@20eight.ca Summary Notes If you would like to discuss your report with a digital specialist please feel free to schedule a meeting = . Budgets Original Budget Actual Google Search $5,000 $4720.02 Bing Ads $300 $259.21 Display - DV360 (remarketing tactics and audience targeting) $1,700 $1695.6= 2 Display - Simpli.Fi (remarketing and geofencing tactics) $300 $300.03 Facebook $500 $596.95 Remarketing - Google Display $500 $336.96 *Totals* *$8,300* *$7908.79* Benchmarks May-20 June-20 July -20 Aug-20 Sept-20 Oct-20 Total Forms Influenced 21 39 37 34 77 103 Qualified Calls 63 93 193 184 127 167 Targeted Audiences - People searching for Home Care Programs. - People searching for caregivers for Alzheimers patients. - People searching for Home Care Assistance. - People who previously visited the website. - People looking for caregiver jobs. Work Completed Paid Ads - Optimized paid ads to increase awareness and drive more conversions - Launch responsive display ads on Google Website Traffic English -0.79% October (5511) over September (5555) +50.49% October (5511) over previous year (3662) Website Traffic French +22% October (6,366) over September (5,219) +44.98% October (5555) over previous year (4,391) Reviews *GMB Reviews*: 0 New reviews in October 2020 *Facebook Reviews: *0 New reviews in October 2020 Social Media *Facebook Posts:* 8 *Google My Business Posts:* 13 Digital marketing report for Home Care Assistance Montreal Current Period October 01, 2020 - October 31, 2020 Prior Period September 01, 2020 - September 30, 2020 Created on November 01, 2020 Report type Monthly * Live Report Access * CallRail - Campaigns CampaignTotal CallsAnswered Calls% AnsweredFirst CallsUnique CallersAverage Duration HCA Montreal English 199 214 7% 188 203 7% 94.47% 94.86% 0% 130 125 4% 144 142 1% 00:03:49 00:04:27 14% HCA Montreal French 38 38 0% 35 34 3% 92.11% 89.47% 3% 23 30 23% 26 30 13% 00:04:34 00:03:56 16% Totals 237 252 6% 223 237 6% 94.09% 94.05% 0% 153 155 1% 167 171 2% 00:03:56 00:04:22 10% ------------------------------ Display & Video 360 - Campaigns AdvertiserInsertion OrderStatusImpressionsClicksTotal ConversionsRevenueCTR Home Care Ass