--_007_YT4PR01MB96719E0AA97AA741090DB3F3D71A9YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB96719E0AA97AA741090DB3F3D71A9YT4PR01MB9671CANP_" --_000_YT4PR01MB96719E0AA97AA741090DB3F3D71A9YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, I recently switched from Windows to a Mac, so getting everything back in pl= ace has been a fun challenge. I appreciate the patience and the follow up e= mail today as well. As promised, below are notes from my team regarding what we=92re doing to o= ptimize the account. Along with some findings on CPA and spending. First, like Calgary, we saw a bit of a dip in spends in Toronto. Not nearly= as high, but we want to be transparent about what we=92re seeing. Here is the note from Ash regarding Toronto. Home Care Toronto spends were down for the week from November 16th to Novem= ber 22. The spends went down due to the changes made to the keyword targeti= ng. Their spending usually drops o