--00000000000083903205dfee8ff8 Content-Type: text/plain; charset="UTF-8" Hi Team, Jenn and I were on the biweekly calls for Mavencare Toronto and NY's Google ads and there are a few takeaways I want to review with you all. 1. Erik needs to make sure that CallTrackingMetrics and Salesforce are correctly linked/syncing with Google Ads ASAP. We need to have all the info piping through by the next biweekly call. - this will allow us to see the outcome of the lead in Google Ads and optimize against those - right now, we are flying blind even on how many calls are being generated by Google Ads which is causing the cost per call/form to look abysmal even if it might not be (they should be seeing around 20-30 conversions per month but right now they are only showing around 10) 2. Budgets - Toronto - Currently at $5k. - Given we also have the $5k for TheKey Toronto, what are your thoughts on cutting this down to $4k for June? Once we get the calltracking setup we can consider increasing it once we see the # and quality of calls we are driving - NY - Currently at $10k - apparently, this was already cut in half from the pre-acquisition budget, good work team - I'd suggest cutting this to $8k (since they are only on for 3/4 weeks) and then once we can see that make a case to have more spend 3. Landing Pages - The teams would like to update the landing pages to say that they are part of TheKey and use some of TheKey copy on the pages. That's ok with me but I'm not sure what the process is. - Did we get ownership over any part of the website? - Are we allowed to make changes to the landing apges? - Are we allowed to say "now part of thekey" at all on the landing pages? - Will their team execute the changes for us? Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --00000000000083903205dfee8ff8 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Team, Jenn and I were on the biweekl= y calls for Mavencare Toronto and NY's=C2=A0Google ads and there are a = few takeaways I want to review with you all. 1. Er= ik needs to make sure that CallTrackingMetrics and Salesforce are correctly= linked/syncing with Google Ads ASAP. We need to have all the info piping t= hrough=C2=A0by the next biweekly call. this will allow us= to see the outcome of the lead in Google Ads and optimize against those right now, we are flying blind even on how many calls are being gener= ated by Google Ads which is causing the cost per call/form to look abysmal = even if it might not be (they should be seeing around=C2=A020-30 conversion= s per month but right now they are only showing around 10) 2.= Budgets Toronto - Currently=C2=A0at $5k.=C2=A0 Given we also have the $5k for TheKey Toronto, what are your thoughts on= cutting this down to $4k for June? Once we get the calltracking=C2=A0setup= we can consider increasing it