--0000000000004d8966061403cc97 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Yes - let=E2=80=99s get into the creative. Also can send you some thoughts on the direct mail if what you sent me is the base. You=E2=80=99re planning to stack these media, correct? - Run the ads then d= rop the mailer in the middle/end of the radio campaign? A QR code could bounce people straight to a landing page - do we have that on the website? Then we can retarget visitors for 30 days (assuming the regulations allow). Any other digital channels/sites worth considering? Stacking usually means that 1+1+1 =3D 4. So it=E2=80=99s worth lining every= thing up. Otherwise it=E2=80=99s much harder to break through the clutter. Ray On Tue, Mar 19, 2024 at 9:38=E2=80=AFAM Timothy Thomas wrot= e: > Hi Ray, > > Thank you for bringing the website ad placements to my attention=E2=80=94= I'll > discuss this with our representative. Regarding the budget, I'm hesitant > about the feasibility of advertising on Spotify or Pandora, as I'm > personally unfamiliar with their ad experience due to my subscription. > > I agree with your observations on ad timing. I'll endeavor to secure a > time slot that better aligns with our target demographic's preferences. > > As for the creative aspect, we haven't started yet. Would you be > interested in contributing to this process? > > Best regards, > > On Fri, Mar 15, 2024 at 7:03=E2=80=AFPM Ray Smale = wrote: > >> Hola. >> They've got quite a lot of traffic to that website - and I would hazard = a >> guess it skews older since that crowd isn't listening while they drive t= o >> work, etc. >> I realize we have boomers and gen X in our target*. >> Having said that, when the ads run on the radio do they run on the web a= t >> the same time? Presumably not unless you have video/an additional buy? >> I'm sure they syndicate their digital - in which case you might not be >> able to buy just their website. >> >> I'm assuming digital radio is not an option because of the size of the >> market you're targeting? Pandora/Spotify. >> >> I can't comment on pricing. >> >> The hour band is interesting - from 5a to 1a - are most boomers early to >> bed and early awake? Almost every advertiser is trying to get after 5a o= f >> course but that might even be a tad early for boomers. Running to 1a see= ms >> like it's pushing it. Don't know what flexibility you have to push them = on >> the time band? If we think boomers turn this on in the morning from 6-11= we >> could push for something like that and if they therefore want to jack th= e >> pricing we could offer to skip the evening drive time window - which eve= ry >> advertiser wants - if we have to compromise with them. >> >> * Radio, of course is very broad band and they've not seemed to customiz= e >> the plan in any way - is that because you feel you want all segments giv= en >> the bifurcation of our target from boomers to Gen Xers? >> >> A question I would have in tha