FOR APPROVAL | Local Content for Canada

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Tue, 8 Jul 2025 11:22:40 -0500
Folder
INBOX
--000000000000348dbc06396d5f99 Content-Type: text/plain; charset="UTF-8" Hi there, We got the quote back from our content partner and before I green light the project I wanted to align with you on costs and scope: I have asked them to create 20 hyper-localized posts for the Canadian markets. Their scope involves working with each market lead to understand the community, nuances in care delivery and needs, and aligning content recommendations with Phils' SEO KW priorities. Each market would get 4 posts or we can do 3 hyper local posts *and *5 posts that are generally Canada specific and we can make minor adjustments to tailor them to the individual markets as necessary. Cost for the above is $14k (~$700/post) and includes translation for Montreal. We also also getting an additional 20 new blog posts for TheKey in general and those will be made available to Canada, too. I'm covering that expense. Let me know if you're aligned on the cost above and I can get this kicked off later this week/early next. Emma *Emma Zumsen* SVP Consumer Growth & Marketing | *TheKey* Mobile: 612.387.8802 [image: TheKey] --000000000000348dbc06396d5f99 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi there, We got the quote b= ack from our content partner and before I green light=C2=A0the project I wa= nted to align with you on costs and scope: I have = asked them to create 20 hyper-localized posts for the Canadian markets. The= ir scope involves working with each market lead to understand the community= , nuances in care delivery and needs, and aligning content recommendations = with Phils&#39; SEO KW priorities.=C2=A0 Each mark= et would get 4 posts or we can do 3 hyper local posts and 5 posts th= at are generally Canada specific and we can make minor adjustments to tailo= r them to the individual markets as necessary.=C2=A0 Cost for the above is $14k (~$700/post) and includes translation for Mon= treal.=C2=A0 We also also getting an additional 20= new blog posts for TheKey in general and those will be made available to C= anada, too. I&#39;m covering that expense.=C2=A0 L= et me know if you&#39;re aligned on the cost above and I can get this kicke= d off later this week/early next.=C2=A0 Emma = Emma Zumsen SVP Consumer Growth &amp; Marketing =C2=A0|=C2=A0 TheKey Mobile: 612.387.8802 --000000000000348dbc06396d5f99--

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