--_011_YT4PR01MB9671C6DC850E67B62741965FD77B9YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB9671C6DC850E67B62741965FD77B9YT4PR01MB9671CANP_" --_000_YT4PR01MB9671C6DC850E67B62741965FD77B9YT4PR01MB9671CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Everyone, I thought I would reach out with some updates on what we see with the Googl= e Advertising campaigns. Take a look, and for a more robust picture of data specific to your markets= , I recommend using the Google Data Studio links to check data from multipl= e sources. The campaigns are doing great since the additional changes and optimization= s were made. Winnipeg is slowly improving, and we appreciated Dennis' email= updating us on the language and calls he had received. Any feedback, good = or bad, is valued. There is a budget recommendation for Vancouver, which means there is more p= otential for increased spending to bring in additional phone calls. The data below is from (Aug 22- Aug 28), and shows some interesting metrics= . We've made changes based on past experimentation, A/B testing and perform= ance insights. Not only from each market but work Ash and the team does on = optimizations. Each market is titled and changes and adjustments have been listed out. Calgary: (16 calls) Please note that the campaign went through a few changes on the 17th. Altho= ugh the learning stage has just ended, the overall optimization still takes= about 15 days to be updated). 1. 5 calls over 7 minutes (all from ads) 2. 3 form submissions. (from direct and organic channels) 3. The call volume is lower as compared to the past few weeks (we are cu= rrently focusing on quality by optimizing for on-site calls and not direct = calls from ads). 4. We are getting much higher search impressions from "private" service-= based keywords. The top converting keywords of this week are (self managed = care alberta, private home care Calgary, and private nurse Calgary). Previo= us periods of top performng keywords have been (senior home care Calgary, h= omecare Calgary, homecare assistance, home care services etc.) [cid:image001.png@01D8BE0A.929AAB70] Winnipeg: (31 calls) Please note that the campaign went through a few changes on the 22nd. Altho= ugh the learning stage has just ended, the overall optimization still takes= about 15 days to be updated) 1. The quality of traffic has improved significantly in both organic and= paid traffic channels (the average number of goal completions that used to= be 8 per week has jumped to 14 in the last week. This is from Google Ads. 2. 4 calls over 7 minutes (all from ads) 3. 2 form submissions. (from organic and Facebook ) 4. There has been a series of calls (1-2 min long) made by employees whi= ch came in from clicking on an ad. There are also a lot of calls for employ= ment. We are wondering if there have been any changes in terms of a new blo= g, new message, or a post on another platform around hir