--_000_YT4PR01MB9671E77590F3E157F989BEE8D7139YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Sounds great Chuck, thank you for the quick response. As you know, we=92re always looking for feedback from each market. We=92ll keep an eye on it and see where we=92re spending this week. Thank you, John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Charles Terlesky Date: Friday, November 25, 2022 at 12:30 PM To: John McColman Cc: Timothy Thomas , Alexa Graziani , = Dennis Fancy , Arshdeep Brar Subject: Re: Calgary Budget / Underspend Hey John, Thanks for the update and communication on your end. I will let D= ennis respond to the quality and volume of the calls for Calgary as he is t= he primary contact in this area. All the best, Chu External (cterlesky@homecareassistance.com ) Report This Email FAQ GoDaddy Advanced Email Securit= y, Powered by INKY Hey John, Thanks for the update and communication on your end. I will let Dennis resp= ond to the quality and volume of the calls for Calgary as he is the primary= contact in this area. All the best, Chuck On Thu, Nov 24, 2022 at 4:07 PM John McColman > wrote: Hi All, I wanted to follow up on some changes that were made to Calgary and has led= to an underspend on the account. We wanted to address this in case we=92re= not seeing something that Calgary is. What Happened? The HCA Calgary Campaigns spent a lot less in November as compared to the b= udget of $6,000/month. When? The daily spends dropped in the November from about $200 to $65. Why? The search campaigns use a max conversions strategy with a max CPA at $50. = This allows us to cost control the leads we get. We added more locations to= Calgary=92s campaign on 23rd November. More new locations mean more people= in the market and hence more prospective customers. The campaign then star= ted getting a similar number of conversions at a lower spend, resulting in = a lower spend overall. According to Tim=92s email, we had good conversions this month so we wouldn= =92t want to make any big changes to the campaign so that it stops optimizi= ng the way it is. Then what=92s the issue? The issue is that this might not be a long-term solution. We may have had a= good two weeks in the beginning as we introduced more people to the market= , but this growth of the market won=92t be consistent, and the conversions = will start coming down. For now, we have taken the CPA to $62.50 as recommended by google based on = the campaign=92s optimization. The campaign spend will still be in the lowe= r numbers, but we will keep an eye on the performance and if the CPA perfor= mance starts getting worse, we can adjust the CPA. Does that mean we should lower the spend for Calgary Market? We won=92t suggest having Google spe