RE: Interview Blog Style

From
Mark Dickie <mark@20eight.ca>
To
"'Timothy Thomas'" <tt@homecareassistance.com>
Date
Wed, 4 Apr 2018 17:11:54 -0400
Folder
INBOX
This is a multipart message in MIME format. ------=_NextPart_000_01FB_01D3CC38.0BDE76C0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_01FC_01D3CC38.0BDE76C0" ------=_NextPart_001_01FC_01D3CC38.0BDE76C0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Please call me now if you can=E2=80=A6 I have a quick question =E2=80=93 = diffretn topic. =20 =20 =20 =20 =20 Mark Dickie Partner, Digital Marketer o: 613-692-0345 m. 613-608-9646 w: 20eight.ca e: mark@20eight.ca =20 =20 From: Timothy Thomas =20 Sent: April 4, 2018 5:09 PM To: Mark Dickie Subject: Re: Interview Blog Style =20 Sure 11:45 works...talk to you then, thanks! =20 On Wed, Apr 4, 2018 at 4:56 PM, Mark Dickie > wrote: Hi, =20 You are welcome. I have an 11AM. Will 11:45ish work for you? =20 Zander and I just finished our first onboarding session. Our second = session is at 3PM tomorrow which is on activating accounts. After that = session we will build out your platform. =20 =20 Mark =20 =20 =20 =20 Mark Dickie Partner, Digital Marketer o: 613-692-0345 m. 613-608-9646 w: 20eight.ca e: mark@20eight.ca = =20 =20 =20 From: Timothy Thomas >=20 Sent: April 4, 2018 4:53 PM To: Mark Dickie > Subject: Re: Interview Blog Style =20 Hi Mark,=20 =20 Thanks for this, its very detailed. Let me review with my dad. Can we = speak tomorrow, around 11:30? =20 Also, any news on the reviews? =20 Thanks =20 On Wed, Apr 4, 2018 at 2:30 PM, Mark Dickie > wrote: Hi Timothy, =20 Cheryl (CG) has reviewed the Wealth Simple blogs and based on her prior = experience interviewing persons for blog posts and/or articles she has = estimated the work as follows. =20 From CG: Based on my experience, I would estimate the time required for = HCA: MTL to be as follows.=20 =20 90 mins - Research 30 mins - Interview 2 hours - Transcribe=20 2 hours - Write=20 1 hour - Revisions 8 hours - TOTAL=20 =20 MD: Chery=E2=80=99s net fee to 20/eight is $40.00 per hour. At HCA = MTL=E2=80=99s current management fee structure we will not take a = mark-up for account management, proofing, etc. =20 Comments from CG: I read through some of the Wealth Simple blogs. These blogs are more = like magazine articles. They don't have a direct hook back to Wealth = Simple necessarily, rather they showcase other humans who have money and = how they struggle with knowing how to invest it. =20 They show a "real" side of the person (most are famous or in the media). = The stories are personal and bring out the vulnerability in these = interviewees creating a relatable scenario with the reader.=20 =20 Each blog drives the point that if you have money you will find your own = unique way to invest/save/plan (the intent is that the reader will see = Wealth Simple as an authority in managing investment wealth through = AutoPilot; their personalized portfolio management system). =20 Does HCA want to use this same approach? =20 Requirements from HCA: * Set up session with client/person to be interviewed * Brief

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