--000000000000b7f7ad0602e91118 Content-Type: text/plain; charset="UTF-8" Hi Louise, There's another tracking/conversion/optimization change that I'd like to talk through together on our call this week. We are working with our data team to create an automatic upload from Tabelau into Google Ads that provides conversion information for our down-funnel Salesforce information. This means that Google will be able to track and optimize off of primary conversion action for our leads, opportunities, assessments, and converted clients with gclids. This will artificially increase the number of conversions that we see and the conversion rate because it essentially double counts calls and forms that end up making it into our Salesforce funnel. But it will give Google more data on what clicks end up becoming leads and opportunities, which should outweigh those cons. I'm including the conversion actions below and we can discuss it more on Thursday, Thanks! *Qualified Lead conversion actions: (technically all sf leads are not qualified leads but we'd like to match where we have them stored in the US and also they are actual leads that make it into our system)* All SF Leads All SF Opportunities Elephant-CL Elephant-AS Turtle-CL Turtle-AS Cheetah-CL Cheetah-AS Bee-CL Bee-AS *Converted Lead Conversion Actions:* Elephant-CW Turtle-CW Cheetah-CW Bee-CW -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000b7f7ad0602e91118 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise, There's another tracking= /conversion/optimization change that I'd like to talk through together = on our call this week. We are working with=C2=A0ou= r data team to create an automatic upload from Tabelau=C2=A0into Google Ads= that provides conversion information for our down-funnel Salesforce inform= ation. This means that Google will be able to trac= k and optimize off of primary conversion action for our leads, opportunitie= s, assessments, and converted clients with gclids.=C2=A0 This will artificially=C2=A0increase=C2=A0the number of conversions = that we see and the conversion rate because it essentially double counts ca= lls and forms that end up making it into our Salesforce funnel. But it will= give Google more data on what clicks end up becoming leads and opportuniti= es, which should outweigh those cons.=C2=A0 I'= m including the conversion actions below and we can discuss it more on Thur= sday, Thanks! Qualified Lead conversion actions: (technically all sf leads are not qua= lified leads but we'd like to match where we have them stored in the US= and also they are actual leads that make it into our system) All SF Leads All SF Opportunities Elephant-CL Elephant-AS Turtle-CL <span style=3D