--Apple-Mail-82E36487-1BE2-4838-843C-096DE1687C25 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: quoted-printable Tim Thomas Home Care Assistance 514 907 5065 Begin forwarded message: > From: HCA News and Updates > Date: July 8, 2015 at 6:44:15 PM GMT-4 > To: undisclosed-recipients:; > Subject: Franchise Advisory Council Meeting Notes and Follow-up > Reply-To: rgesher@homecareassistance.com >=20 > Everyone, >=20 > Please find below the notes from our most recent Franchise Advisory Counci= l call. We would like to thank Lori Wengerd, Carolina Orosa, Jeff Schweikert= , Susie Bruketta and Matt Nyberg for representing the network so well and fo= r making key contributions to our fast-growing company and brand.=20 >=20 > Corporate Updates > Hit 100 operating locations with 20 more on the way > Lily is attending the very exclusive 200-attendee White House Conference o= n Aging with President Obama next week and HCA is sponsoring at the $100K le= vel > HCA hired Angelo Spinola/Littler Mendelson for employment practices/wage a= nd hour legal consultation in May and has formed a strong relationship > Minneapolis now a corporate location, provides corporate presence in 9 div= erse states=20 > HCA launching a study with a well-known hospital to measure home care outc= omes > Consulting with thought leaders in healthcare, business, aging, technology= on a regular basis > Hiring several new franchise and corporate employees to work in various su= pport capacities including sales, policy, partnerships, operations and more > The Advisory Council Committees have been hard at work all year. Each comm= ittee had a specific directive and utilized their personal experience along w= ith feedback from all franchisees to help guide initiatives. A summary of th= e committee accomplishments are below. >=20 > Online Marketing and Presence: Worked on reviewing and improving upon the v= arious websites and social media campaigns managed by HCA corporate. > HCA Corporate Site: SEO review show custom landing pages do better than re= gular landing pages in attracting visitors but time on site and bounce rate r= emains same. Updating timeline page to be more interactive and reverse chron= ological and updated homepage messaging. > Honor Your Living Legend: Updated homepage layout with more social sharing= and created marketing collateral (fliers, posters, stand-up banners) to sup= port the program. > CTM Website Redesign: Design initiated and will share once it is further a= long. > HCA Match: Live Analytics and ongoing refinement of questions with input f= rom Jim Johnson, PhD. > GoPro Initiative: New social initiative to highlight all our locations wor= ldwide. > Cognitive Therapeutics Method: Worked on improving the CTM and Mind Fit pr= ograms. > Created and shared Mind Fit Series materials and implementation guide. > Developed more marketing tools for the interventionist program, including a= n updated tri-fold which has been shared with the network a