This is a multi-part message in MIME format. ------=_NextPart_000_0C2D_01D024D6.BC20C590 Content-Type: multipart/related; boundary="----=_NextPart_001_0C2E_01D024D6.BC20C590" ------=_NextPart_001_0C2E_01D024D6.BC20C590 Content-Type: multipart/alternative; boundary="----=_NextPart_002_0C2F_01D024D6.BC20C590" ------=_NextPart_002_0C2F_01D024D6.BC20C590 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable Good info. We can all implement these tips. Think about it and lets = discuss it further at our Jan meeting. =20 Home Care St. Louis Tim Thomas Home Care Assistance (Montr=C3=A9al) Inc. 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 - Fax: 514 907 5067 =20 tthomas@homecareassistance.com =20 = www.homecareassistancemontreal.ca www.facebook.com/hcamontreal www.twitter.com/hcamontreal =20 From: HCA News and Updates [mailto:franchise@homecareassistance.com]=20 Sent: Tuesday, December 30, 2014 6:33 PM To: undisclosed-recipients: Subject: January Focus Strategy =20 Everyone, =20 This month=E2=80=99s strategy is to create a formal Client Referral = Program. Word-of-mouth (WOM) is one of the most cost-effective forms of = marketing; according to the annual Pulse Private Duty Benchmarking = Study, it costs 18% less than other channels. It also has one of the = highest conversion rates across referral sources. Indeed, the Pulse = Private Duty Benchmarking Study shows that past and current clients and = their loved ones generate one of the largest percentages of revenue year = over year. As you can see in the below table, the median revenue per = client through WOM is 16.66% higher than other referral types. Thus, = making WOM a focus for 2015 will help drive sales and increase overall = revenue.=20 =20 =E2=80=8B A formal Client Referral Program will not only ensure you are taking = advantage of WOM marketing, but will also have a positive influence on = other aspects of your business, such as: =C2=B7 Creating a healthy team focus on client satisfaction =C2=B7 Demonstrating your focus on quality of care to referral = sources, prospects, and clients and their family members There are four steps to creating and maintaining a successful Client = Referral Program. Step One: The Consistent Client Experience - At our 2014 National = Meeting in San Diego, keynote speaker Michael Gerber talked about the = importance of consistency=E2=80=94performing the job or action exactly = the same way, every time=E2=80=94in ensuring your business succeeds. Our = Referral Marketing Module also touches on the importance of consistency = in the Principles of Influence section. Continuing to validate and = affirm your client=E2=80=99s decision to work with you is essential to = growing a healthy client referral base. When it comes to delivering an exceptional, consistent client experience = that aligns with our shared mission to change the way the world ages, = you need to identify and remove any variables that are not a m