--000000000000e9bca705f4be4633 Content-Type: multipart/alternative; boundary="000000000000e9bca505f4be4632" --000000000000e9bca505f4be4632 Content-Type: text/plain; charset="UTF-8" Great news! We have a confirmed date for the TheKey rebrand as March 14th. Please coordinate with your local office leader for team photo. Joey Montreal, Cheryl Toronto, Angie Kunnath Oakville Waterloo, Chuck Calgary Winnipeg, Sharon Vancouver. Best regards, Matt Matt Vijayan, B.Sc., MBA, CCPE Director of Sales, Canada *Please note my email has changed:* mvijayan@TheKey.com TheKey.com [image: TheKey] ---------- Forwarded message --------- From: Timothy Thomas Date: Wed, Feb 15, 2023 at 9:48 AM Subject: Rebrand - Branding Bridge To: Joey Taylor , Angie Kunnath , Cheryl Cartwright , Chuck Terlesky , Sharon Speirs , Matt Vijayan Good morning, Good news, we have a confirmed date for the rebrand, March 14th! We will live in a co-branding period for the foreseeable future, until the budget is available for us to fully rebrand. The plan is to retain our microwebsites. Update the branding to TheKey (formerly HCA), launch TheKey.ca with location pages that point to the microsites. We will launch with a limited number of collateral pieces for our Solutions / Success and HCL teams. Office signage will be changed at a later date. Here's the timing of the role out below. [image: image.png] There's lots of work for us to do in order to hit this deadline. To be coordinated by local leaders. Joey Montreal, Cheryl Toronto, Angie Oakville Waterloo, Chuck Calgary Winnipeg, Sharon Vancouver. 1. Service Areas: Could each of you please send me the most important locations that we should list on TheKey.ca location pages? We're looking for 10-15 service areas (this could be towns / villages or districts in your market). This is for SEO purposes, for example someone is searching Home Care in North York, Home Care in West Vancouver. Let me know if you have any questions. 2. Team Photos: We need a group photo for each office. It would be great to include the HCLs. I would also like to get individual headshots for each team member and a brief bio as we are going to create team sheets to distribute to our clients, explaining everyone's role in the office. Tight deadline for this Feb 22 please. Let me know if you have any questions, Thanks -- Tim Thomas Head of Canada Division *Please note my email has changed:* tt@TheKey.com (514) 591-9387 TheKey.com [image: TheKey] --000000000000e9bca505f4be4632 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great news! We have a confirmed date for the TheKey rebran= d as March 14th. Please coordinate with your local office leader for team p= hoto. Joey Montreal, Cheryl Toronto, Angie Kunnath Oakvi= lle Waterloo, Chuck Calgary Winnipeg, Sharon Vancouver.=C2=A0 Best regards, Matt =C2=A0 Matt Vijayan, B.Sc., MBA, CCPE Director of Sales, Canada Please note my email has changed