--000000000000d31cc605ef428bb0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, John! Received. We will review it this week and then connect on a time to go through it together. I have two call-outs for additional info after briefly flipping through it. 1) We'd like to dive deeper into the search campaign itself to the ad group and keyword levels - what learnings are you seeing there? 2) For the ad copy, I like the structure of laying out the data. However, there's nothing about how they are performing. These are RSAs, correct? I believe that once there is enough data, google should tell us which are performing average, above average, and below average, for example. And that if there isn't enough data, there should be another measure to see if we are good excellent, etc. Can you please add that sort of data as well? Plus any strategy around how you recommend testing additional headlines and descriptions? Can you add both of these items by 12pm PT Friday? Sincerely, On Mon, Dec 5, 2022 at 3:10 PM John McColman wrote: > Hi Alexa, > > > > Thank you for the patience while we put together a few things! > > > > First, here is the presentation you can view in Canva. I worry about the > size of emails as sometimes these can be 15mb+. I can send a link to DL i= f > you like. > > > > > https://www.canva.com/design/DAFTp9xcifs/ARpJLO_lcoo0Nps21-Fvtg/view?utm_= content=3DDAFTp9xcifs&utm_campaign=3Ddesignshare&utm_medium=3Dlink2&utm_sou= rce=3Dsharebutton > > > > A few things to note, you=E2=80=99ll see the traffic from Sept =E2=80=93 = Nov drop from the > previous 3 months. Once you get to page 8 (Conversions) you=E2=80=99ll se= e that the > increase in leads was dramatically increased. This shows although we=E2= =80=99re > driving less traffic, they=E2=80=99re higher quality. > > > > Page 9 is assisted conversions. How we=E2=80=99re touching more than just= Google > CPC leads. > > > > Page 17 you=E2=80=99ll see our CPA significantly drop from Sept =E2=80=93= Nov compared to > previous 3 months. > > > > Page 18, Impression share grew over this time as well. > > > > When can we review this on a ZOOM? I can ensure Ash and I are available > for a call to go over any questions that may come up. Also, if this is > good, what markets did you want to see first? We will start the rest of t= he > markets. > > > > *AD GROUP LANGUAGE* > > > > Here is a bit of a master sheet we have going for all markets regarding > the location, campaign, ad group, ad type, keywords, headlines and > descriptions. > > > https://docs.google.com/spreadsheets/d/1oZmoI0n3OEZn8FoFUfi4vk6o-ZlPmHXPm= zTrkCrh4uI/edit?usp=3Dsharing > > > > I would like to lock this down for access, who needs access to this > document? Right now it=E2=80=99s a share =E2=80=93 view only. > > > > We are counting characters as well. We=E2=80=99ve gone over this with a f= ew team > members and believe each market has nuances based on longevity. Robyn, wh= o > is from th