Steve approved it on the flyer but a direct mail piece is a bit more
vulnerable. I recommend skipping to avoid anything too misleading. I say we
keep it on the flyer though bc it will make it feel more official at that
stage.
On Thu, Nov 9, 2023 at 9:08 AM Timothy Thomas <tt@thekey.com> wrote:
> I think Chen might have an issue with the zero out of pocket costs so I'll
> circle back on this.
>
> Can we use the AHS logo? I don't think we can without permission...
>
> On Thu, Nov 9, 2023 at 12:04 PM Megan Heinen <mheinen@thekey.com> wrote:
>
>> Oh and one more thing - should we add the Alberta Health logo or keep it
>> TheKey branded?
>>
>> On Thu, Nov 9, 2023 at 9:03 AM Megan Heinen <mheinen@thekey.com> wrote:
>>
>>> Sounds good! My one thought was that the fact it's free isn't strong
>>> enough...but at the same time that msg degrades our high-end brand a bit,
>>> so it might be perfect the way it is. Let me know, thanks!
>>>
>>> Megan
>>>
>>> On Thu, Nov 9, 2023 at 9:00 AM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> Looks fantastic. I'll review the copy with Chuck / Chen and let you
>>>> know if we have any changes.
>>>>
>>>> Great job though!
>>>>
>>>> On Thu, Nov 9, 2023 at 11:50 AM Megan Heinen <mheinen@thekey.com>
>>>> wrote:
>>>>
>>>>> And here is the postcard! I think it turned out great!!
>>>>>
>>>>> On Thu, Nov 9, 2023 at 8:47 AM Megan Heinen <mheinen@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Here is the updated flyer. Please confirm it looks okay!
>>>>>>
>>>>>> On Wed, Nov 8, 2023 at 1:56 PM Megan Heinen <mheinen@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Weird. How do they do that?? How do they know where to drop?
>>>>>>>
>>>>>>> On Wed, Nov 8, 2023 at 1:55 PM Chuck Terlesky (Home Care Assistance)
>>>>>>> <cterlesky@thekey.com> wrote:
>>>>>>>
>>>>>>>> There won’t be a blank space for address - it will be just a
>>>>>>>> mailbox drop- not a specific address on the postcard.
>>>>>>>>
>>>>>>>> Chuck Terlesky
>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>
>>>>>>>> Office Calgary: 403-301-3777
>>>>>>>> Office Winnipeg: 204-489-6000
>>>>>>>>
>>>>>>>> ---
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>
>>>>>>>> [image: TheKey]
>>>>>>>>
>>>>>>>> On Nov 8, 2023, at 2:39 PM, Megan Heinen <mheinen@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>
>>>>>>>> Do you have design specs for the postcard art from the printer?
>>>>>>>> Like with blank space for indicia and addresses identified?
>>>>>>>>
>>>>>>>> On Wed, Nov 8, 2023 at 1:36 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Yep, waiting on the # and URL. I will take a stab at design for
>>>>>>>>> now! Thank you!
>>>>>>>>>
>>>>>>>>> On Wed, Nov 8, 2023 at 1:33 PM Chuck Terlesky <
>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> I think the edits you made are perfect. I would just adjust the
>>>>>>>>>> statement in the last line.
>>>>>>>>>>
>>>>>>>>>> On Wed, Nov 8, 2023 at 2:17 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> I made a bunch of edits. Can you please take a look and let me
>>>>>>>>>>> know if you think I cut anything too essential. Please note that a lot of
>>>>>>>>>>> this detail will be included on the landing page.
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit
>>>>>>>>>>>
>>>>>>>>>>> On Wed, Nov 8, 2023 at 1:11 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>>>> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Okay let's try it! And if we get traction, we can think about
>>>>>>>>>>>> other versions.
>>>>>>>>>>>>
>>>>>>>>>>>> On Wed, Nov 8, 2023 at 1:07 PM Chuck Terlesky <
>>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> The cost of delivering a postcard to me makes more sense. Once
>>>>>>>>>>>>> we go over the postcard size, it gets much more expensive. I like the idea,
>>>>>>>>>>>>> so I'm hopeful the postcard will bring in some extra clients to justify a
>>>>>>>>>>>>> bigger budget—just my two cents.
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Wed, Nov 8, 2023 at 1:57 PM Megan Heinen <
>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Question. As I am in here editing, do you think a postcard
>>>>>>>>>>>>>> makes sense - or a more formal form letter? We don't want to do anything
>>>>>>>>>>>>>> fishy, but I wonder if a letter will allow us to put more detail, but also
>>>>>>>>>>>>>> give the impression we are more of an official solution. What do you think?
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Wed, Nov 8, 2023 at 10:36 AM Timothy Thomas <tt@thekey.com>
>>>>>>>>>>>>>> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Sounds good, thank you.
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> On Wed, Nov 8, 2023 at 12:59 PM Megan Heinen <
>>>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> This is really good and I have a few suggestions. This copy
>>>>>>>>>>>>>>>> is probably better suited for the landing page, as it's simply TOO much for
>>>>>>>>>>>>>>>> a direct mail piece. Let take a stab and get back to you guys.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> On Tue, Nov 7, 2023 at 8:36 AM Timothy Thomas <
>>>>>>>>>>>>>>>> tt@thekey.com> wrote:
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> Hi Megan,
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> Chuck and I polished the direct mail piece copy, take a
>>>>>>>>>>>>>>>>> look and let me know what you think -
>>>>>>>>>>>>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit?usp=sharing
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> Thanks!
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> --
>>>>>>>>>>>>>>>>> Tim Thomas
>>>>>>>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> --
>>>>>>>>>>>>>>> Tim Thomas
>>>>>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>>>
>>>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>>>
>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>>>>>>
>>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>
>>>>>>>>>> 403-301-3777
>>>>>>>>>>
>>>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>>>
>>>>>>>>>> [image: TheKey]
>>>>>>>>>>
>>>>>>>>>>
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <tt@thekey.com>
>>>> (514) 591-9387
>>>> TheKey.ca <https://www.thekey.ca/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>