Re: Vancouver Targeting Update

From
Dennis Fancy <dfancy@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Wed, 10 Jan 2024 09:11:47 -0600
Folder
INBOX
--000000000000255a92060e98da2d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim. Dennis Fancy, BSP Care Solutions Manager TheKey.ca [image: TheKey] On Wed, Jan 10, 2024 at 9:08=E2=80=AFAM Timothy Thomas wrot= e: > I had the same thoughts, let me find out. > > On Wed, Jan 10, 2024 at 9:57=E2=80=AFAM Dennis Fancy = wrote: > >> Hi Tim, >> >> I just want to clarify the colour coding on the maps. Presumably, the re= d >> areas are excluded and blue areas we are targeting. However, there are >> several affluent neighbourhoods that have no shading (South Vancouver >> immediately comes to mind). Does this mean we are not going after these >> areas? >> >> Thanks, >> >> Dennis Fancy, BSP >> Care Solutions Manager >> >> TheKey.ca >> >> [image: TheKey] >> >> >> On Tue, Jan 9, 2024 at 2:06=E2=80=AFPM Timothy Thomas wr= ote: >> >>> Hi guys, >>> >>> Here is the updated targeting map from Google Adwords, based on the >>> feedback you provided. Could you take a quick look to make sure it squa= res >>> with your feedback. >>> >>> Blue zones are targeted, red zones are excluded. >>> >>> ---------- Forwarded message --------- >>> From: Arshdeep Brar >>> Date: Tue, Jan 9, 2024 at 12:47=E2=80=AFPM >>> Subject: Re: Vancouver Targeting Update >>> To: Alexa Graziani , Timothy Thomas >> > >>> Cc: Patrick Zehnder , John McColman >> john@infrontmarketing.ca> >>> >>> >>> Hey Alexa, >>> >>> >>> This has been implemented. >>> Here is the new map; I have also added it to the December report and ou= r >>> Google sheet for future reference. Thanks! >>> >>> *Ash Brar* >>> >>> In Front Marketing >>> >>> Results Driven Performance Marketing >>> >>> >>> >>> 587.969.7574 >>> >>> *ash@infrontmarketing.ca * >>> >>> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >>> >>> >>> ------------------------------ >>> *From:* Alexa Graziani >>> *Sent:* Friday, January 5, 2024 5:15 PM >>> *To:* Timothy Thomas >>> *Cc:* Arshdeep Brar ; Patrick Zehnder >> patrick@infrontmarketing.ca>; John McColman >>> *Subject:* Re: Vancouver Targeting Update >>> >>> Hi Ash, >>> >>> Next week, can you please send an updated map that removes the ones in >>> orange but keeps the ones in green? You can see the team's feedback for >>> reference. >>> >>> V7B (area of Richmond by airport-eliminate)- for sure its just not our >>> demographic >>> V7C, (Richmond-we have a big client here so probably worth keeping) yes >>> some very high end apartment blocks there and we have had great success >>> before >>> V6Y, (Richmond-we can service so yes) agree >>> V7E, (Steveston in Richmond-keep) agree but we have never had much luck >>> there >>> V6W, (Richmond retail areas, farmland-eliminate) agree >>> V3V, (Newton in Surrey-eliminate)agree >>> V5A, >>> V3B, (tough area of Coquitlam to service-eliminate) agree >>> V3C, (Port Coquitlam-eliminate) for sure too far >>> V4N, (Fleetwood and Clayton in Surrey, Langley-maybe worth keeping?) >>> Cathy really thinks we should keep >>> V2X, (M