--000000000000fdf0bc05e3b5e0b8 Content-Type: multipart/related; boundary="000000000000fdf0bb05e3b5e0b7" --000000000000fdf0bb05e3b5e0b7 Content-Type: multipart/alternative; boundary="000000000000fdf0ba05e3b5e0b6" --000000000000fdf0ba05e3b5e0b6 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John and Arshdep, Thanks for sending along this negative keywords report. As you know, I was running my campaigns for many years in Calgary - I am sharing my negative keywords report with you as I have over 2k negative words that can assist with the campaigns. I suggest you look over my list and pick up on some of the words that may apply to the campaigns you are running. I think this should help with having a more robust negative keywords list that you can share with the other sites. Feel free to let me know if you have any questions, and I hope this helps in some way. Regards, Chuck On Wed, Jul 13, 2022 at 1:35 PM John McColman wrote: > Hi Guys, > > > > Thanks for the time yesterday. We=E2=80=99ve loaded up the negative keywo= rd list. > > > > Take a look. It=E2=80=99s relatively basic but hoping to constantly impro= ve on > this to ensure our targeting is as accurate as possible. > > > > > https://docs.google.com/spreadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRKH= ILP5RqYhMY/edit?usp=3Dsharing > > > > The access level will be view-only, but I wanted to gather feedback befor= e > sending it out to all markets, asking for their negative keywords. > > > > Our improvements will be to adjust call times (6am =E2=80=93 10pm weekday= s and 8-8 > on weekends). It will also include fully removing any call extensions to > cut down unwanted calls. > > > > More focus on memory care, dementia and PRIVATE language. Less importance > to cancer services, and avoid extended care facilities (which we=E2=80=99= ve done > before but will continue to remove). > > > > We will look into radius targeting for Calgary. The catch to this is the > business we have (Health Care). Google may not allow radius targeting wit= h > health messaging. They allow FSAs, but may not like radius. We will see > what we=E2=80=99re allowed to do or what we can get away with. > > > > Tim, Ash and I will review budgets per market as well and loop back. > > > > I think the market budgets should be adjusted, and we will provide > feedback and a breakdown per market (other than $6k per market). > > > > We will also be putting another document together for all markets similar > to this, that will show all keywords we=E2=80=99re using. > > > > Any questions, please let me know! > > > > *John McColman* > > In Front Marketing > > Results Driven Performance Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > > [image: > https://images2.imgbox.com/4f/28/0CulP3sT_o.png] > [image: > https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] > > > > > --000000000000fdf0ba05e3b5e0b6 Content-Type: text/html; charset="UTF-