--_004_YT4PR01MB9671C94026F33A895940FC81D7DD9YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB9671C94026F33A895940FC81D7DD9YT4PR01MB9671CANP_" --_000_YT4PR01MB9671C94026F33A895940FC81D7DD9YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, Yes, I can include Megan in all reports as well moving forward for sure. Here are the answers to below. We=92ve been adding more negative keywords and changing broad keywords to e= xact match is one major thing we=92ve been working on for all markets. We have maxed out responsive ads per ad group (3) since Google=92s algorith= ms likes more ads. It also improves ad rank for each keyword so that we can= have a higher quality score, and ad strength at a lower CPC. Budgets in To= ronto and Vancouver are healthy, so these changes are being made there firs= t, then rolled out to other markets. For Toronto, we saw a huge conversion increase this week due to the keyword= changes. Here is a snapshot of weekly comparisons. [Image] We were doing broad match testing for the Calgary market, and the results f= rom that were not as strong as we would have liked. We will be implementing= the Toronto strategy for the rest of the markets which should lead to perf= ormance increases. There was a noticeable increase in the traffic/number of users in all of th= e markets. This might just be a seasonal thing, or now that holidays are tr= uly over, a trend to start a new month. SEO in Toronto and Winnipeg is really strong. The organic channels in these= two markets drive a good amount of traffic. If these practices could be im= plemented across all Canadian markets (SEO), we would see even higher incre= ases. I=92m assuming SEO is not in the strategy mix now though, considering= everyone moving to The Key. Are we ready for a dip in organic traffic and leads due to the merge of all= markets? Just curious if there is an SEO strategy in place for the eventua= l move. Another thing that would be helpful for all campaigns is implementing offli= ne conversion data (Google Click ID=92s I believe like is being done for th= e US). The lead quality would need to be marked to ensure we=92re telling G= oogle the GOOD things to optimize. Not just =93all=94 things. If there is anything we=92re missing, please let me know! John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Friday, February 10, 2023 at 4:35 PM To: John McColman Cc: Timothy Thomas <tt@t