Re: Vancouver Mailout

From
Sardar Azimov <sardar.azimov@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Ray Smale <ray.smale@thekey.com>
Date
Tue, 23 Apr 2024 18:08:19 +0200
Folder
INBOX
--000000000000e815350616c5c397 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy, Yes, the data was coming from Clearcare. I'd need to eliminate the locations with the tags you mentioned. I'll try to share some data ASAP, but I don't think I'll have time before tomorrow's EOD. Thank you, Sardar On Tue, Apr 23, 2024 at 3:59=E2=80=AFPM Timothy Thomas wrot= e: > Hi Sardar, > > Did you pull this data from our Vancouver clearcare? The majority of our > clients are government paid in Vancouver, so their location wouldn't > necessarily match up with our ideal private pay clientele. If you can > exclude clients tagged "Vancouver Coastal Health" then we can exclusively > focus on our private pay business. > > In the past we've used the Canada Post campaign tool which lets us > identify postal routes with the highest concentration of wealth and 45-60= yr > old demographic. > > As for the offer, yes I'm open to those suggestions. In previous campaign= s > we've used the $500 care credit but I like the idea of offering multiple > items and having them come by the office to pick up a gift. We can use th= e > same promo items as the upcoming event. Phil would need to assist in > designing a conversion page around this. > > Happy to chat in more detail. > Thanks! > > On Tue, Apr 23, 2024 at 9:25=E2=80=AFAM Sardar Azimov > wrote: > >> Good morning, >> >> Below is the data I can share on Vancouver: areas with the most >> clients and highest revenues, grouped by the Forward Sortation Area (the >> first 3 characters of the postal code). >> >> Depending on how well you can / want to target with your mailing >> solution, we can drill down on an individual postal code if needed (ther= e >> are over 200 codes for the Vancouver area in the SF database). >> >> Let me know if you have any questions or if I can be of further >> assistance for the below. >> >> FSA Count of client Sum LTV Sum of avg_last 4w >> V7V 50 $ 734,765 $ 110,949 >> V7L 24 $ 590,467 $ 53,773 >> V7P 12 $ 505,429 $ 33,434 >> V7M 24 $ 488,217 $ 55,530 >> V7H 25 $ 461,358 $ 68,998 >> V7N 19 $ 451,603 $ 56,966 >> V7T 31 $ 415,752 $ 50,067 >> V6L 6 $ 403,263 $ 12,907 >> V7R 15 $ 311,535 $ 31,654 >> V7J 25 $ 225,489 $ 49,754 >> V7S 13 $ 206,185 $ 23,438 >> V7K 7 $ 161,580 $ 15,405 >> V7W 7 $ 86,221 $ 11,889 >> V7G 8 $ 55,212 $ 14,868 >> >> On Mon, Apr 22, 2024 at 8:59=E2=80=AFPM Ray Smale = wrote: >> >>> Sardar might have something on the targeting - so before you place the >>> buy let's talk. >>> In terms of design - of those we've done before, do we have a winner in >>> terms of response rates? >>> Either way, let me find the email with all the previous samples and >>> create my version. >>> What's the offer? >>> Or what's the best offer we ever had? >>> Pill box? Sleep guide? Mental quizzes? Recipes? $500 off $5,000? >>> Can we create a web page that has several of the above for people to >>> choose from using the QR code on this card? >>> >>> On Mon, Apr 22,