--00000000000021a5c8063b172738 Content-Type: text/plain; charset="UTF-8" Hi Tim and Nathanial, I hope you're both doing well. I propose refreshing our Calgary radio ad to place a stronger emphasis on our key differentiation, specifically our integration with Lifeguard. Given the traction we hope to see and the unique value this partnership brings to our local positioning, incorporating this into our radio messaging feels both timely and strategic. Additionally, I'd like to explore the possibility of Lifeguard contributing to the cost of this ad update, given the direct brand visibility and alignment it offers them. If there's appetite from Lifeguard, this could be a meaningful co-branded investment. Please let me know if you'd be open to discussing this further. Kind regards, Chuck -- Chuck Terlesky B.A., CCPE General Manager Calgary, Alberta Calgary: 403-301-3777 TheKey.ca [image: TheKey] --00000000000021a5c8063b172738 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and Nathanial, I hope you're= =C2=A0 both=C2=A0 doing well. I propose refreshing our Calgary radio ad to place a stronger emphasis o= n our key differentiation ,=C2=A0 specifically our integration with Lifeguard. Given the = traction w e hope to= see and the unique value this partnership brings to our local posit= ioning, incorporating this into our r adio messaging feels both timely and strategic. Additionally, I'd like to explore the possibility of Lifeguard contr= ibuting to the cost of this ad update, given the direct brand visibility an= d alignment it offers them. If there's appetite f rom Lifeguard, =C2=A0this could be = a meaningful co-branded investment. Please let me know if you'd be open to discussing this further . Kind=C2=A0 regards, Chu= ck -- Chuck Terlesky B.A., CCPE = General Manager Calgary, Alberta Calgary: 403-301-3777 = TheKey.ca =C2=A0=C2=A0 --00000000000021a5c8063b172738--