--000000000000a446ee05bad705f2 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! We hope you are taking away some strong action items from our weekly Referral Marketing Communication! Here are our initiatives this week: *HCA Sponsoring Upcoming Women's Alzheimer's Movement Research Awards Summit! *Home Care Assistance is a proud sponsor of our valued partners', the Women's Alzheimer's Movement (WAM), upcoming Research Awards Summit: Honoring Those Making a Difference for Women's Brains on *Thursday, February 11th at 3 pm PT/6 pm ET*. Maria Shriver and CNN Medical Correspondent and Neurosurgeon, Dr. Sanjay Gupta, will be speaking with research grant recipients as we learn about the latest in brain health and Alzheimer's prevention. Attendance is free, so we encourage you to join and share this with those referral partners you think would benefit. Register by clicking this link . *Bolster your relationship with key Senior Living Communities with our NEW Mind Fit Series Playbook! *We are excited to unveil a new Playbook designed to make you an expert in our coveted Mind Fit Series. Consisting of six one-hour sessions, this educational series touches on the non-cognitive and cognitive domains and includes CTM-based activities that have been adapted for group settings. This Playbook consists of: 1. The overall objective of implementing the Mind Fit Series 2. Value Proposition of the Mind Fit Series 3. Identifying which Senior Living Communities to Approach 4. Approaching strategies 5. Marketing materials to promote the MFS 6. How to keep residents safe during the MFS 7. To-dos prior to hosting the MFS 8. Implementing the MFS 9. Leveraging your MFS events 10. Following up on your completed MFS *February PAC Topic!* This month's topic is centered around our theme of "Finding Joy" as we head into almost a year of the pandemic. Use this meeting as an opportunity to share resources and ideas that members can share with their clients, residents, and patients to boost their mental and physical health. Here is the PAC Facilitation Guide and Email Invite Template that you can share with your members. If the Marketing Team is handling this for you, then you do not need to send this out. Melissa LeBoeuf out of our Atlanta office was very kind to record her January PAC Meeting as well as an intro to go over her slides that kicked the meeting off! We highly recommend watching both of these videos; there are some excellent takeaways that you can incorporate into your regular meetings. Thank you, Melissa! - *Melissa's Overview/Intro to PAC Meeting * - *Melissa's PAC Meeting Recording* - *Powerpoint Slides Melissa goes over in the recording *(attached) - *PAC Branded Slides * Industry Blog Playbook. Understanding the power of social media, HCA is doubling down on our Industry Blog and will be publishing articles three times per month. These are blogs that HCLs author and can publish on LinkedIn, other social channels, in groups, and with referral par