--000000000000e6450b059f7c29d8 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Timothy! On Tue, Feb 25, 2020 at 5:32 PM Timothy Thomas wrote: > Hi Russell, > > I began the staffing program originally, having signed up the first 5 > facilities. Since then we've hired a residence coordinator (scheduler) wh= o > manages the accounts. Also our BDM and I have subsequently signed up > another 30 facilities. There are 10 or so that use us regularly, some > heavily, but the others come and go as their needs change. > > Key takeaways. > 1. The caregiver pool for this type of work is very different from privat= e > pay. There's very little cross over. > 2. Puts pressure on recruitment > 3. Puts pressure on afterhours on-call as shifts can be requested at any > time > 4. Margins are 3-5% less than private pay > 5. Accounts Payable - We're often chasing for payment, most request 60 > days. > > Online leads have grown steadily over the past few years, partly because > of our investment in organic ranking (content creation) and overall websi= te > performance, which I manage, having worked in web development previously.= I > think our strategy of virtual offices throughout our territory, and > location specific subdomains on our site has helped build our footprint a= nd > make us look hyper local to users. > > In addition, our online advertising spend has increased to the point wher= e > we're spending roughly 5-7 thousand a month between adwords, Simplifi (ge= o > targeting campaigns) and keyword retargeting. > > Hope this helps. > Timothy. > > > On Tue, Feb 18, 2020 at 9:55 AM Russell Gesher rgesher@homecareassistance.com> wrote: > >> Hi, >> >> I am doing some follow-up from the marketing call you had a couple weeks >> back with Barbara and Greg Goff. They would love a bit more detail on so= me >> of the projects you mentioned on the call. The key items you discussed w= ere: >> >> - Target short staffed residential facilities, about 10-15% of your >> revenue >> - 53% increase in business from online leads in 2019 >> >> I regards to those items, can you let me know: >> >> - Who was responsible? >> - 6 key learns from the work done >> - Was ROI measured? >> >> Thanks in advance for providing a bit more detail on these items. >> >> -- >> Russell Gesher >> Head of Franchise Operations >> Home Care Assistance >> Office: (877) 664-8281 >> 221 Main Street, Suite 520 >> San Francisco, CA 94105 >> http://www.homecareassistance.com >> --- >> Read Our Testimonials >> Join Our Newsletter >> >> We Are Hiring! >> >> >> Champions of Aging Well >> > > > -- > > Timothy Thomas > > > > Directeur de soins et d=C3=A9veloppement / > > Director of Client Care & Development > > Tel: 514.907.5065 | Fax: 514.221.4265 > > tt@homecareassistance.com | Homecareassistancemontreal.ca > > --=20 Russell Gesher Head of Franchise Operations Home Care Assistance Office: (877) 664-8281 221 Main Street, Suite 520 San Francisco, CA 94105 http://www.home