--000000000000c498a80634a7dfba Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Calgary: - https://homecareassistance.lightning.force.com/lightning/r/Opportunity/0= 06UH00000LdWojYAF/view - https://homecareassistance.lightning.force.com/lightning/r/Account/0017V= 00002D3FP7QAN/view - https://homecareassistance.lightning.force.com/lightning/r/Account/001UH= 00000EtBCTYA3/view - https://homecareassistance.lightning.force.com/lightning/r/Account/001UH= 00000KSinRYAT/view - https://homecareassistance.lightning.force.com/lightning/r/Account/001UH= 00000O6eGHYAZ/view - https://homecareassistance.lightning.force.com/lightning/r/Account/001UH= 00000S0mSkYAJ/view - https://homecareassistance.lightning.force.com/lightning/r/Account/001UH= 00000Ssn6uYAB/view Regards, Chuck On Thu, May 8, 2025 at 4:37=E2=80=AFPM Timothy Thomas wrote= : > Hey guys. > > Can you send me the SOC records for the starts mentioned below? > > ---------- Forwarded message --------- > From: Chris Gerard > Date: Thu, May 8, 2025 at 5:43=E2=80=AFPM > Subject: Re: Mailer Campaigns > To: Timothy Thomas , Kevin Murray > > > Thanks Tim. Do you happen to have Tier breakdown for the SOCs? Or at > least the names and Kevin can run them down. > > On Thu, May 8, 2025 at 4:37=E2=80=AFPM Timothy Thomas wro= te: > >> Hi Chris, >> >> Just a quick summary of our direct mail efforts in Calgary and Winnipeg >> so far. We=E2=80=99ve run campaigns in both markets without custom track= ing tools >> initially=E2=80=94no unique URLs or phone numbers=E2=80=94so attribution= relied heavily on >> RIMs and CSMs asking clients how they heard about us. That said, we=E2= =80=99ve >> since implemented QR codes and a custom CallRail number to improve >> tracking. We have two campaigns being distributed this week. >> >> Despite the limitations, we did see a noticeable bump in starts in the >> two weeks following each drop. Here=E2=80=99s a quick breakdown: >> >> *Calgary* >> >> >> - >> >> *Postcards Distributed:* 40,000 (2 campaigns) >> - >> >> *Leads:* 17 >> - >> >> *Opportunities:* 14 >> - >> >> *Starts:* 7 >> - >> >> *Total Cost:* $12,600 >> - >> >> *Cost per Start (SOC):* $1,800 >> >> *Winnipeg* >> >> >> - >> >> *Postcards Distributed:* 20,000 (2 campaigns) >> - >> >> *Leads:* 16 >> - >> >> *Starts:* 5 >> - >> >> *Total Cost:* $7,200 >> - >> >> *Cost per Start (SOC):* $1,440 >> >> Let me know if you have any questions, >> >> Thanks, >> >> Tim >> >> On Wed, May 7, 2025 at 9:00=E2=80=AFPM Chris Gerard >> wrote: >> >>> Ok. Thanks >>> Sent from my iPhone >>> >>> On May 7, 2025, at 4:59=E2=80=AFPM, Timothy Thomas wrot= e: >>> >>> =EF=BB=BF >>> Hey Chris, >>> >>> Yes, I can get that to you. It varies a little by market but I'll pull >>> together the data. Give me a day. >>> >>> Thanks >>> Tim >>> >>> On Wed, May 7, 2025 at 5:55=E2=80=AFPM Chris Gerard >>> wrote: >>> >>>> Hey Tim, >>>> >>>> Do you have any conversion rates from mailer campaigns we have done in >>>> your region? >>>>