--0000000000007c708e06142eef5c Content-Type: multipart/alternative; boundary="0000000000007c708d06142eef5b" --0000000000007c708d06142eef5b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ray, Would you be able to jump on a call with their marketing/script guy? They have 2:30 to 4:30 MST today open or anytime tomorrow. The radio contact guy's name is Leon, and he has some ideas with the feedback you provided. It might be easier to just have us on a call together so we can get this moving by April. Let me know what you think, Chuck On Thu, Mar 21, 2024 at 7:07=E2=80=AFAM Timothy Thomas wrot= e: > Agreed, this is great. Thank you Ray. > > We'll take it from here and circle back with the final draft. > > On Wed, Mar 20, 2024 at 5:40=E2=80=AFPM Chuck Terlesky > wrote: > >> Sounds good, thanks! >> >> >> On Wed, Mar 20, 2024 at 3:37=E2=80=AFPM Ray Smale = wrote: >> >>> Thanks Chuck. >>> Def Calgary seniors if that's the only market we serve. I believe their >>> radio spreads beyond the metro but I believe our coverage is only Calga= ry. >>> So directly talking to the narrowest group that encompasses our target >>> is the best option - most likely to get their attention. >>> Ray >>> >>> On Wed, Mar 20, 2024 at 5:27=E2=80=AFPM Chuck Terlesky >>> wrote: >>> >>>> Hi Ray, >>>> >>>> Thanks for the feedback, this is much appreciated and approved over th= e >>>> original script provided. The Radio guy contacted me also saying that = his >>>> creative team missed the point on the script. I will provide them with= your >>>> revisions and comments and see what they come back with. >>>> >>>> My one comment would be - should we say Alberta seniors or Calgary >>>> seniors? >>>> >>>> Chuck >>>> >>>> >>>> >>>> On Wed, Mar 20, 2024 at 3:15=E2=80=AFPM Ray Smale wrote: >>>> >>>>> Knowing that you'll want to embellish a bit I've got a core to build >>>>> on at 23 seconds. >>>>> >>>>> >>>>> >>>>> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q= _uzef3tp-U/edit?usp=3Dsharing >>>>> >>>>> >>>>> I would strongly recommend NOT trying to read out 'the Alberta Paid >>>>> Client-Directed Home Care Benefit'. >>>>> >>>>> >>>>> Happy to jump on a call once you've had time to consider. >>>>> >>>>> >>>>> Definitely need to ice the CTA destination. >>>>> >>>>> >>>>> Ray >>>>> >>>>> >>>>> >>>>> >>>>> On Wed, Mar 20, 2024 at 12:42=E2=80=AFPM Timothy Thomas wrote: >>>>> >>>>>> Hi Ray, >>>>>> >>>>>> The radio station provided us with a rough script. See attached. >>>>>> We're not big fans of it and suggest something to this effect below.= Let me >>>>>> know what you think: >>>>>> >>>>>> SFX: Soft, uplifting music in the background. >>>>>> >>>>>> Narrator: "At TheKey Calgary, we understand the value of comfortable= , >>>>>> independent living at home. That's why we're proud to offer our >>>>>> Client-Directed Home Care Program, designed for Alberta's seniors." >>>>>> >>>>>> SFX: Sound of pages flipping. >>>>>> >>>>>> Narrator: "Wi