Referral Marketing Weekly Communication

From
HCA News and Updates <franchise@homecareassistance.com>
To
undisclosed-recipients:;
Date
2020-11-09 14:36:58
Folder
INBOX
--000000000000f5188a05b3b43397 Content-Type: multipart/alternative; boundary="000000000000f5188505b3b43395" --000000000000f5188505b3b43395 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello HCAF Sales Nation! As we shared in a special communication on Friday, The 57th Annual *Nationa= l Association of Estate Planners & Councils Conference *is tomorrow and you should *TAKE ACTION TODAY! * We have the pre-attendee list ready for you to leverage as well as a strategy for your efforts. *Happy hunting and please reach out to your support coach if you would like additional assistance!!!* Here is a link to the Conference Website in which you will see the Conference Agenda. We will be hosting a Virtual Booth where attendees will be able to speak with us one on one which makes for an elevated experience and of course wonderful follow up opportunities. More to come when the Post Attendee list is obtained as well as Leads received at the Conference. *NAEPC Conference Strategy* *Step 1:* Use this Pre-Mailing List to Find your Local NAEPC Members. Get connected on LinkedIn and be sure they are a contact in ClearCare or your CRM system. *Step 2:* Send and email (template attached) to these members by *Monday* (as this list was received later than NAEPC planned) *Step 3:* Book and Complete your NAEPC Member Meeting. Here are some A*dvan= cing Strategies for your meeting:* - Conference Topic applicable for conversation: *Positioning Your Business For Growth* - Understand how THEY have been affected, what other community partners are they looking to connect with in which you can facilitate introductio= ns - During COVID, what has been keeping them up at night? What has been keeping their Clients up at night? Did they have Clients residing alone that were affected (Social Isolation, Clients/Families where Cognitive Decline was possibly heightened, if residing in a Senior Community what = was the experience like) - Talk about possible solutions for those Clients and how we can work together today - Review our resources for Trusted Advisors and Attorney's and the Life Enrichment Guide *Senior Living Communities Strategy Utilizing NEW COVID Deck* - as we head into the "dark" winter with COVID cases spiking nationwide, we want our HCAF Sales Nation to capitalize on this opportunity to reach out to key decision makers in SLCs that you are either trying to break into, or that you are trying to get more clients from as the preferred home care provider. We have created a Step-by-Step SLC Strategy Playbook to book which includes tools for your appointment, phone scripts and follow-up email templates to make this as turnkey as possible. We have also created a COVID deck wi= th speaking notes that you can use on your initial call. *Our November strategy is focused on our caregivers for National Family Caregivers Month.* Leading with an #atitudeofgratitude, our content and campaigns are around caregiver recognition. Many of you already

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