Re: Cindy Skulsky

From
Lindsey Fancy <lfancy@homecareassistance.com>
To
Matt Vijayan <mvijayan@homecareassistance.com>
CC
Brad Dean <bdean@thekey.com>, Timothy Thomas <tt@homecareassistance.com>
Date
Thu, 5 May 2022 07:03:58 -0500
Folder
INBOX
--Apple-Mail-C9034D79-6A20-4FDE-A723-7F4359994DA3 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Good Morning Matt, Thank you for your detailed summary and follow-up suggestions. I appreciate t= his very much. I will connect with you again following my meeting with Cindy= this morning.=20 Warm regards, Lindsey=20 Sent from my iPhone > On May 4, 2022, at 8:34 PM, Matt Vijayan = wrote: >=20 > =EF=BB=BFHello Lindsey, >=20 > Cindy has an extensive experience working in the Pharma and the medical de= vices industries. She has worked in the provincial home care sector as a coo= rdinator and registered nurse and understands the basic home care or healthc= are needs. She can be trained on how private or concierge home care works. W= hen asked, she had limited knowledge on some of the key differentiators of H= CA when asked. I explained the benefits to clients receiving proprietary ser= vices such as BCM and CTM. I could not get a sense of her hunger for the job= and therefore her longevity. She expressed that she was uncomfortable with u= nprecedented change and travel to southwest Ontario and that was the biggest= driver for her to consider interviewing with HCA. >=20 > Strengths: > Cindy is highly connected with the need for home care and understands why p= rivate care management is an important piece. She is convinced that seniors n= eed to stay home.=20 > Her selling style is more consultative and she can be analytical. These ar= e essential traits when dealing with trusted advisors such as estate planner= , lawyers etc., and executives in retirement community or hospitals.=20 > She is comfortable working with higher levels of management and recognizes= that to build credibility she needs understand individual needs and be know= ledgable.=20 > When asked what is her biggest driver personally and/or professionally, sh= e mentioned that she wants to make a difference in peoples=E2=80=99 lives. > Cindy is technically oriented and could be a great advocate for science ba= sed programs such as BCM and CTM - she may resonate well with Directors of H= ealth/Wellness or Nursing.=20 >=20 >=20 > Areas of development: > Cindy may not have the relationship with enough potential HCA referral par= tners to be producing results immediately. This is an area you can focus in y= our meeting; what are the tactics that she is going to adopt to be effective= in the short term? > She will require a bit more coaching and direction as she is new to the pr= ivate home care. She exhibited good learning agility and with proper guidanc= e, she could be a great contributor.=20 > I could not gauge her motivation to join HCA, as she could not describe so= me of the benefits of HCA that stood out for her. Her answers were generic w= hen asked about private home care. Perhaps you can drill bit more on this se= gment to assess her hunger and longevity. >=20 > In conclusion, I liked Cindy=E2=80=99s approach to selling and the fact th= at she is a n

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