Re: TheKey Canada Brain Teaser - Gated Content

From
Phil Chanda <phil.chanda@thekey.com>
To
Ray Smale <ray.smale@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Monica Schmidt <monica.schmidt@thekey.com>, Ed Malinowski <ed.malinowski@thekey.com>, Megan Heinen <mheinen@thekey.com>
Date
Thu, 30 May 2024 12:05:34 -0400
Folder
INBOX
--0000000000001fed810619ae0aee Content-Type: multipart/alternative; boundary="0000000000001fed800619ae0aed" --0000000000001fed800619ae0aed Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable We can't put an image into the web form as it's a container for the form. We can either put a worded message there or we can redirect to another page on submission. To be discussed on our call tomorrow. On Thu, May 30, 2024 at 11:59=E2=80=AFAM Ray Smale w= rote: > Yes working on getting that image. > > On Thu, May 30, 2024 at 11:44=E2=80=AFAM Timothy Thomas w= rote: > >> I recommend we leave the landing page as is, however when you complete >> the webform, an image is displayed, (like Ray drew up, if marketing can >> supply it) along with the answer 13. Can this fit within the space behin= d >> the webform. >> >> >> On Thu, May 30, 2024 at 10:07=E2=80=AFAM Phil Chanda >> wrote: >> >>> Hi Ray/Tim/Megan, >>> >>> I have set up a call to discuss what adjustments you want on the brain >>> teaser page. >>> >>> Key questions >>> >>> - Do you only want the answer to be displayed with a web form for >>> Care? >>> - This is not in line with the landing page that Tim drew out. >>> If so, we need new copy for what you want the headline and sub he= adline to >>> look like along with any other copy on the page. >>> - Is Marketing providing the visual for this? >>> - Do you still plan to reuse this template at some point? Please >>> advise as we'll need to archive it. >>> >>> >>> Thanks, >>> Phil >>> >>> On Wed, May 29, 2024 at 8:15=E2=80=AFPM Monica Schmidt >> monica.schmidt@thekey.com> wrote: >>> >>>> Ray, >>>> The form submission on the landing page will create these records as >>>> Leads in Salesforce. They will then be routed based on postal code and >>>> receive the same automated emails and follow ups as Web Leads do today= . The >>>> fields on the form match the fields that exist for all Web Leads becau= se it >>>> will leverage the existing API to create and populate these records. >>>> >>>> When you mentioned wanting the direct mail piece to link to gated >>>> content, there was discussion about downloadable articles or tools, so= I >>>> recommended Pardot as the host of these files. It allows for clear tra= cking >>>> of how many users (and which users) download this content. However, no= w >>>> that this has changed to merely displaying an answer on the page inste= ad of >>>> downloadable content, it doesn't make sense to host it in Pardot. Your >>>> success criteria can simply be the number of form submissions/leads >>>> generated on this page. If your program progresses to articles and too= ls >>>> that a user would ultimately want to download and refer to/use again, = then >>>> that content can be hosted in Pardot at that time. For this square puz= zle, >>>> you can display the answer on the webpage after the form submission wi= thout >>>> any downloading required. >>>> >>>> >>>> >>>> >>>> On Wed, May 29, 2024 at 2:20=E2=80=A

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