--0000000000002ef756060bde231b Content-Type: text/plain; charset="UTF-8" Hi Tim, Here are the options around revenue that I talked about with DART last time someone was interested in a revenue POV: How do they want to cohort the leads/SOC/define revenue - Option A: Looking at the revenue over time for a cohort of leads generated. This would be a lagging metric because it would grow over time. (ex: all revenue associated with leads entered in October show up in the October report and the revenue grows as time goes on) - Option B: Looking at all revenue for a region from any active client who was generated from Google Ads during a period of time (ex: in October, any active client that came from Google Ads and had revenue associated with them in that month would count toward the revenue number for October) - Option C: Looking at any SOC in that month, regardless of when the lead was created, and how much revenue SOC from that month have generated. This would also be a lagging metric but it would correspond more closely with the Conversion Report in AP than with our attribution reports. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --0000000000002ef756060bde231b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Here are the options around rev= enue that I talked about with DART last time someone was interested in a re= venue POV: How do they want to cohort the lea= ds/SOC/define revenue Option A= : Looking at the revenue over time for a cohort of leads generated. This wo= uld be a lagging metric because it would grow over time. (ex: all revenue a= ssociated with leads entered in October show up in the October report and t= he revenue grows as time goes on) Option= B: Looking at all revenue for a region from any active client who was gene= rated from Google Ads during a period of time (ex: in October, any active c= lient that came from Google Ads and had revenue associated with them in tha= t month would count toward the revenue number for October) Option C: Looking at any SOC in that month, regardless o= f when the lead was created, and how much revenue SOC from that month have = generated. This would also be a lagging metric but it would correspond more= closely with the Conversion=C2=A0Report in AP than with our attribution re= ports.=C2=A0=C2=A0 Sincer= ely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com <a href=3D"https://www.thekey.com/" rel=3D"noopener noreferrer" style= =3D"color:rgb(77,77,79)!important;background-color:transparent!impor