--Apple-Mail=_D2B58B23-57F1-4BE4-A856-C024B977C1A1 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Tim Thomas Home Care Assistance (Montr=C3=A9al) 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 <> Fax: 514 907 5067 <>=20 tthomas@homecareassistance.com www.homecareassistancemontreal.ca www.facebook.com/hcamontreal www.twitter.com/hcamontreal > Begin forwarded message: >=20 > From: HCA News and Updates > Subject: Franchise Team February Updates > Date: February 21, 2017 at 3:42:05 PM EST > To: undisclosed-recipients:; > Reply-To: rgesher@homecareassistance.com >=20 > Hi everyone, >=20 > =20 > The year is off to a great start as we ended January with another = record month with over 9.5M in monthly revenues in January 2017 compared = to 6.8M in January 2016. We had several sites hit new milestones in = January. Congratulations to Bedford, NH =E2=80=93 200k; Naples, FL =E2=80= =93 200K; Palm Desert, CA =E2=80=93 100k and MDC; Pittsburg, PA =E2=80=93 = 100k; and Mesa, AZ =E2=80=93 50k. What a wonderful way to begin 2017! >=20 > =20 > FAC =E2=80=93 The FAC committees continue to meet on a regular basis. = The working groups are Client Care, Employee Care, Operations and = Marketing/Business Development. The FAC group recently sent out a survey = to get a better understanding of the needs of the network. If you have = not completed the survey, please complete now at this link = . The full council will be = meeting on a conference call in March and in person prior to the Chicago = Leadership Training.=20 >=20 > =20 > Marketing Spend =E2=80=93 We recently began an analysis of marketing = spend as outlined in your franchise agreement. Thank you for your = cooperation in this effort. Success of our business is dependent on = advertising. Our monthly lead count indicates Google Adwords/Internet = continues to be the top source of referrals and clients. A recent = corporate site audit found digital marketing brought in the top revenue = dollars. We will continue our analysis and are working toward a new = system to allow for easier transfer of information.=20 >=20 > =20 > Key Performance Indicators (KPI's) =E2=80=93 Keeping a close eye on = your KPI=E2=80=99s is crucial to your success. Our Forecasting and = Tracking Tool has a tab labeled Metrics, Causes and Solutions. The = metrics labeled are your KPI=E2=80=99s and success is dependent on = meeting these standards. Take time every week to review your KPI=E2=80=99s= and focus on one KPI per month or quarter until you meet the standard. = Research has shown that having an uber focus on one KPI will lead to = success faster than trying to tackle all KPI=E2=80=99s at once. We = suggest looking first at client acquisition data points. Do you have = enough leads to grow your business? Does your conversion from intake to = assessment meet the minimum standards? Are assessments to client = conversions above 80%? Work with your support person to analyz