--Apple-Mail=_9E20A6DB-241A-4B0A-B71F-99C55508433C Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > Begin forwarded message: >=20 > From: The Google Ads Team > Subject: Google Ads Policy - Update to Personalized advertising = policies: Housing, employment, and credit > Date: August 18, 2020 at 12:17:36 PM EDT > To: tthomas@homecareassistance.com > Reply-To: googleads-noreply@google.com >=20 >=20 > Dear Advertiser, > On October 19, 2020, Google will update its Personalized advertising = policies = to = introduce new targeting restrictions. In an effort to improve = inclusivity for users disproportionately affected by societal biases; = housing, employment, and credit products or services can no longer be = targeted to audiences based on gender, age, parental status, marital = status, or ZIP code.=20 > Our records indicate your Google Ads account might be impacted by this = change.=20 > Examples of impacted products or services include, but are not limited = to > =E2=80=A2 Housing: Housing listing sites, individual houses for = sale or rental, real estate services > =E2=80=A2 Employment: Ads for jobs, job recruitment sites, job = listing sites > =E2=80=A2 Credit: Credit cards, loans including home loans, car = loans, appliance loans, short-term loans > This policy change will apply in the U.S. and Canada only. All = advertisers using personalized ads to target audiences in the U.S. and = Canada must comply with these changes.=20 > What this means for advertisers promoting housing, employment, or = credit > =E2=80=A2 Potentially impacted advertisers will receive = notifications in their Google Ads account prompting them to acknowledge = these policy changes and to agree to comply with relevant local laws. = Advertisers who have not accepted these changes when the policy goes = into effect on October 19 will be unable to create any new campaigns = until they accept the changes. > =E2=80=A2 Additionally when the policy goes into effect on October = 19, advertisers promoting housing, employment, or credit products or = services will no longer be able to target audiences based on gender, = age, parental status, marital status, or ZIP code. Any existing = campaigns featuring housing, employment, or credit products or services = that target newly restricted audiences will no longer be eligible to = serve. Advertisers should update their campaigns before this policy goes = into effect to ensure they aren=E2=80=99t negatively impacted.=20 > For more information about the policy and how to acknowledge these = policy changes in your account, refer to the upcoming policy for = housing, employment and credit in Personalized ads = and to other frequently = asked questions = .=20 > Sincerely, > The Google Ads Team > =09 > =C2=A9 2020 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA = 94043