--0000000000000d0ce00614cd3ece Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Nice work with the mailer to hit with the radio. Do you have a service area map for me? If not, just take a screen shot from google maps and draw a line around the area. I also need some targeting info. Do you have a heat map with dots of where current customers are coming from= ? And to do that I'll need physical addresses and names for every current customer - then we can build the profile and 'find more like these'. Depending on the size of that count we might also want recent customer names/addresses. Depending on the size of that we might also want names/addresses for anyone who inquired but didn't convert. On Fri, Mar 29, 2024 at 9:23=E2=80=AFAM Timothy Thomas wrot= e: > Hi Ray, > > A postcard drop went out on March 27th so we're ahead of the game there. > > I've laid out the budget and actuals for Calgary in a spreadsheet here - > https://docs.google.com/spreadsheets/d/1JKeYasCCAvddUxsdWIi2eMX6UVm5vHIE4= 5SP8t2bw9k/edit?usp=3Dsharing > We should discuss the rest of Canada as well. > > In Calgary, the plan includes PPC at a monthly rate of $7k going forward > but we can play with that as you see fit. > > I'm free to chat today. Let me know what works for you. > Thanks > > On Thu, Mar 28, 2024 at 8:14=E2=80=AFPM Megan Heinen = wrote: > >> We ARE casting to AHS keywords. Feel free to connect with Alexa (and >> Phil) while I=E2=80=99m out. Thanks! >> >> On Mar 28, 2024, at 4:52=E2=80=AFPM, Ray Smale wr= ote: >> >> =EF=BB=BF >> Thanks - that's pretty thin. >> Has anyone laid it out by month in a chart, yet? I know there's not much >> there, but I'm really not a fan of something in market all the time but >> barely at a level to make a difference. >> There should be a mailer running at the same time as the radio. >> If we rumble we could get one out before the radio flight ends. >> How well synced is the Search agency - are they bidding on 'AHS benefit' >> or whatever people will search for while our radio is on? >> Are they ready for more branded search bidding? >> >> We're working on properly testing some media pushes down here outside th= e >> Commonwealth. >> Maybe Paul would give us some extra to push the params and see what we >> shake from the bushes up there? >> >> Megan is out next week. Perhaps the 3 of us huddle with Alexa/Kira and >> start to scope out something with more punch? >> >> On Thu, Mar 28, 2024 at 9:13=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Ray, >>> >>> Our marketing budget includes a total spend of $11k/month CAD. >>> >>> We currently spend roughly $7k/month on adwords and had planned to run >>> roughly 4-6 mailer campaigns over the year. These cost approximately $4= k / >>> distribution. We've just finished our 2nd distribution. >>> >>> This should leave us with roughly $20k to spend elsewhere, $12k of whic= h >>> we've set aside for this radio campaign. >>> >>> Thanks, >>> Tim >>> >>> >>> On Tue, Ma