--0000000000003a6dcd062526c168 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable If you don't want your cost per (good) lead to increase in the short term then yes, you are well optimized. Maybe we should have a conversation about this? Your questions are not easily answered by email! Louise 613.228.2028 | 20eight.ca | Louise@20eight.ca On Wed, Oct 23, 2024 at 11:28=E2=80=AFAM Timothy Thomas wro= te: > So in your opinion we're fully optimized? > > On Wed, Oct 23, 2024 at 11:00=E2=80=AFAM Louise Scanlan wrote: > >> The only way I can open up the budget on search is by opening up >> restrictions in the settings that Alexa asked for. That will open up >> traffic but the incremental traffic will likely not convert as well as y= our >> current traffic. You will get extra leads but at a higher cost per >> conversion. >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Louise@20eight.ca >> >> >> On Wed, Oct 23, 2024 at 10:48=E2=80=AFAM Timothy Thomas = wrote: >> >>> Yes I saw that spend is limited. How can I help get this resolved? >>> >>> On Wed, Oct 23, 2024 at 10:23=E2=80=AFAM Louise Scanlan >>> wrote: >>> >>>> I won't be able to spend 8000 the way the campaigns have been set up. >>>> Did you see the second email that I had sent you? >>>> >>>> >>>> >>>> >>>> >>>> >>>> 613.228.2028 | 20eight.ca | Louise@20eight.ca >>>> >>>> >>>> On Wed, Oct 23, 2024 at 9:42=E2=80=AFAM Timothy Thomas = wrote: >>>> >>>>> Ok lets add the remarketing if you recommend. We definitely don't wan= t >>>>> the job applications again, but if you wish to test on a small scale = go >>>>> ahead. >>>>> >>>>> Let's kick up the total spend to $8000/month for the next three month= s. >>>>> >>>>> On Wed, Oct 23, 2024 at 9:29=E2=80=AFAM Louise Scanlan >>>>> wrote: >>>>> >>>>>> Hello Timothy, >>>>>> >>>>>> The very first thing would be to add a display remarketing campaign >>>>>> as right now we only have search and I feel that remarketing is esse= ntial. >>>>>> We would not need more than 500-700 budget a month for this. We alre= ady >>>>>> have display ads ready to go, but Alexa was adamant that she only wa= nted >>>>>> search. >>>>>> >>>>>> I recommend Performance Max campaigns on Google for most of my >>>>>> clients, but we did test it out over the summer and were unable to f= ilter >>>>>> out the partner network, which brings in spam job applications. I wo= uld >>>>>> like to test again with a very small budget to see if the problem pe= rsists, >>>>>> as there is a lost opportunity there to maximize Google's AI. >>>>>> >>>>>> We have new targeting capabilities with the DV360 programmatic >>>>>> platform, where we could target people in hospital and exclude most = of the >>>>>> staff. When working with Alexa we attributed significant search lead= s from >>>>>> hospitals. These types of campaigns require testing however and are = not a >>>>>> quick injection for leads but can work really well over time. >>>>>> >>>>>> Did you have anything specific in mi