Re: Home Care Assistance & Dignity Memorial Partnership One pager

From
Timothy Thomas <tt@homecareassistance.com>
To
"Camerucci, Adena" <Adena.Camerucci@sci-us.com>
CC
"Hempel, Samantha" <Samantha.Hempel@sci-us.com>, "Lapointe, Lyette" <LYETTE.LAPOINTE@sci-us.com>, "Allaire, Martin" <MARTIN.ALLAIRE@sci-us.com>
Date
Wed, 9 May 2018 16:11:35 -0400
Folder
[Gmail]_Sent_Mail
--000000000000828654056bcb821e Content-Type: multipart/alternative; boundary="000000000000828652056bcb821d" --000000000000828652056bcb821d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Adena, Thanks for the follow up. I like the idea of an Expert Pannel. Martin & Lyette - What do you think? I spoke with the notary contact I have and she is interested in taking part in the presentations. We're starting to work on the June edition of our newsletter. Would you like to prepare a blog post? We recommend 500 words (both english and french) and a soft sale approach. Best, Tim On Wed, May 9, 2018 at 2:00 PM, Camerucci, Adena wrote: > Hey Tim, > > > > We had a great follow up from Lyette and Martin as well. They sent over > meeting minutes and it appears you all have really started the train movi= ng > on the partnership, which is awesome! > > > > I=E2=80=99ve cc=E2=80=99d Martin and Lyette here so they can be in the lo= op. > > > > Yes, we have done this with other partners. The slogan we have used is > =E2=80=9CPartnership in Caring=E2=80=9D or =E2=80=9CTogether, caring for = your family=E2=80=9D. We have > presentations we did jointly as well. That involved building out a PPT > deck with a joint logo/theme so the look and feel was consistent and > represented both companies well. The first portion of the ppt deck was > Dignity related and presented by one of our team members (Your Life Your > Legacy). Then the second portion represented the partner and was present= ed > by the partner company. Keep in mind this was created for a seminar wher= e > we purchase a list, mail to the list, collect RSVPs and host the seminar = at > a restaurant and provide lunch/dinner to attendees. > > > > If you invited a third party, I wouldn=E2=80=99t recommend the above beca= use it > dilutes the message and is too hard to convert the lead. With a third > party you all could work on Ask the Expert Panels, which is something we= =E2=80=99ve > done many times in other markets. See the attached. This is from Dallas > market and it is a free seminar about Life=E2=80=99s Transitions with key= players > in that transition (HCA, Dignity, Elder Care attorney, Financial planner, > etc). This could be held at a community center, YMCA, church, etc. > > > > Let me know your thoughts. > > > > Best > > Adena > > > > > > > > > > *From:* Timothy Thomas [mailto:tt@homecareassistance.com] > *Sent:* Thursday, May 3, 2018 9:19 AM > *To:* Hempel, Samantha > *Cc:* Camerucci, Adena > *Subject:* Re: Home Care Assistance & Dignity Memorial Partnership One > pager > > > > CAUTION: This email originated from outside of the organization. Do not > click links or open attachments unless you recognize the sender and know > the content is safe. > > Hi Sam, > > > > Thank you for this document. > > > > I had a great meeting with Lyette and Martin yesterday regarding a > collaboration on presentations. We're trying to craft an overall message > that would link ou

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