Re: Interview Blog Style

From
Timothy Thomas <tt@homecareassistance.com>
To
Mark Dickie <mark@20eight.ca>
Date
Wed, 4 Apr 2018 16:53:20 -0400
Folder
[Gmail]_Sent_Mail
--00000000000060caa805690c03b4 Content-Type: multipart/alternative; boundary="00000000000060caa505690c03b3" --00000000000060caa505690c03b3 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Mark, Thanks for this, its very detailed. Let me review with my dad. Can we speak tomorrow, around 11:30? Also, any news on the reviews? Thanks On Wed, Apr 4, 2018 at 2:30 PM, Mark Dickie wrote: > Hi Timothy, > > > > Cheryl (CG) has reviewed the Wealth Simple blogs and based on her prior > experience interviewing persons for blog posts and/or articles she has > estimated the work as follows. > > > > *From CG:* *Based on my experience, I would estimate the time required > for HCA: MTL to be as follows. * > > > > *90 mins - Research* > > *30 mins - Interview* > > *2 hours - Transcribe * > > *2 hours - Write * > > *1 hour - Revisions* > > *8 hours - TOTAL* > > > > *MD:* Chery=E2=80=99s net fee to 20/eight is $40.00 per hour. At HCA MTL= =E2=80=99s > current management fee structure we *will not take* a mark-up for account > management, proofing, etc. > > > > *Comments from CG:* > > *I read through some of the Wealth Simple blogs. These blogs are more lik= e > magazine articles. They don't have a direct hook back to Wealth Simple > necessarily, rather they showcase other humans who have money and how the= y > struggle with knowing how to invest it.* > > > > *They show a "real" side of the person (most are famous or in the media). > The stories are personal and bring out the vulnerability in these > interviewees creating a relatable scenario with the reader. * > > > > *Each blog drives the point that if you have money you will find your own > unique way to invest/save/plan (the intent is that the reader will see > Wealth Simple as an authority in managing investment wealth through > AutoPilot; their personalized portfolio management system).* > > > > *Does HCA want to use this same approach?* > > > > *Requirements from HCA:* > > - *Set up session with client/person to be interviewed* > - *Brief CG on blog topic and =E2=80=9Ca-ha(s)=E2=80=9D to look for an= d work with for > the interview* > > > > *My interview questions will be based on what HCA provides and 90-minutes > of related research so I can have the most effective interview. I will th= en > transcribe the interview and write the blog story. * > > > > > > Are you available to discuss tomorrow? I asked her to hold off writing a > draft until we reviewed her estimate together. > > > > > > Mark > > > > > > [image: ZM_20eight-digital_logo-colour_2016-07-19_150x36] > > > > > > [image: > http://20eight.ca/wp-content/uploads/2016/07/PartnerBadge-133x50.png] > > > > *Mark Dickie* > > Partner, Digital Marketer > > o: 613-692-0345 m. 613-608-9646 > > w: 20eight.ca e: mark@20eight.ca > > > > > --=20 *Timothy Thomas* *Director of Client Care & Development* *Home Care Assistance (Montr**=C3=A9**al) Inc.* *4464 Ste. Catherine Ouest* *Westmount, Qu**=C3=A9**bec* *H3Z 1R7* *Tel: 514 90

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